Ikea is launching a new ‘Buy Back & Resell’ campaign to promote a sustainable lifestyle, starting from 22 November. Customers will be able to exchange their old Ikea furniture for a refund card, which in turn will allow them to purchase new products. The new Ikea campaign is aimed at individual customers who want to…
Ikea has decided to partner with Glovo, allowing its customers to order food products for home delivery. The chain’s offer will be available under the “Food” tab in the Glovo app and will include, among others, products from the Swedish Shop. Ikea‘s new collaboration with an important player in the q-commerce market will mean that…
IKEA Retail Polska has a new Country Digital Manager – the position was taken by Piotr Holownia in August 2021. Mr Holownia’s responsibilities at the new position will include digital transformation of the brand and implementation of innovative digital solutions. Piotr Holownia is a graduate of the University of Warsaw, the Higher School of Management and the Warsaw School of…
IKEA keeps expanding its e-commerce presence. On 8 April it launched a livestream shopping show on its Facebook page, titled Zakupy Na Zywo [Live Shopping]. It showcases products, answers questions and inspires viewers to make purchases. Zakupy Na Zywo will air every Monday and Thursday evening. The sessions will be about 45 minutes long. The…
An unusual joint response from both brands to yet another lockdown – in the face of restrictions, Decathlon and IKEA together encourage physical activity at home. It all starts with billboards in Warsaw’s Targówek district, near neighbouring Decathlon and IKEA shops. The brands start a direct dialogue on these billboards, motivating each other (and their…
IKEA in Great Britain and Ireland has published an advertisement on LinkedIn, looking for employees for the position of Chief Play Officer. The potential candidates are children aged 4-12 and the main requirements are creativity and love of play. The duties of the Chief Play Officer will consist of testing toys that will appear in…
IKEA has just announced that it is withdrawing its iconic catalogue, both in print and digital versions, 70 years after the first edition. This means that the summer 2020 edition of the catalogue would be the last. The decision is dictated by the desire of the network to become a more ‘digital and accessible business’….
During the pre-event for the UN Food Systems Summit 2021, IKEA announced that by 2025 as many as half of the main dishes in the chain’s restaurants were to be plant-based. IKEA is developing its plant-based offerings within the IKEA FOOD from 2015. In August this year, it introduced vegetable meatballs, which in taste and…
IKEA wants all products sold there to come from renewable or recycled materials by 2030, stressed Magdalena Betin, IKEA sustainability leader, during PMR Webinar Home & Garden Retail on 5 November. Social engagement in the COVID-19 era In 2018, IKEA published a new “People and planet positive” strategy, with which it has been working since…
The IKEA chain has just introduced a new order option in the click&collect system in Poland. Skrytka IKEA has just been installed at the Lodz site. The new delivery method will be available for orders placed via the internet and will allow to collect purchases at the time chosen by the customer. Skrytka IKEA works…
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