Search Results for: decathlon

Decathlon launches online marketplace
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Decathlon launches online marketplace

Decathlon launched a marketplace with third-party offerings on its website on 2 August. Products purchased through the marketplace will initially be shipped to customers by Decathlon’s partners, but in subsequent stages, it is planned to include its own logistics. It is the first such initiative in the sector in Poland. Decathlon, the sports goods chain,…

Decathlon and IKEA exercise together at home
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Decathlon and IKEA exercise together at home

An unusual joint response from both brands to yet another lockdown – in the face of restrictions, Decathlon and IKEA together encourage physical activity at home. It all starts with billboards in Warsaw’s Targówek district, near neighbouring Decathlon and IKEA shops. The brands start a direct dialogue on these billboards, motivating each other (and their…

PMR Report: Sports goods market to return to growth
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PMR Report: Sports goods market to return to growth

The coronavirus pandemic, and especially the lockdown and other restrictions introduced in response to it, resulted in negative retail growth in sports goods in 2020. In 2021, the market is set for a rebound, with the growth rate set to hit an all-time high of nearly 10%, according to the latest report by research company…

The sports goods market is growing at a slower pace
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The sports goods market is growing at a slower pace

According to PMR’s report, the sportswear market in Poland 2018 was one of the most dynamically developing segments of the retail market in Poland. However, in 2017 an increase of only 6% was recorded. Forecasts for the following years indicate that the market will grow at a rate of 4-5% y/y. Although these are still…