Rossmann is introducing a new Scan & Go function, which can be tested by customers in selected shops in Germany. With this feature, customers can scan products on their own and make payments with no need to go to the checkout. On the Polish market, such a solution was implemented some time ago. The drugstore…
The market leader, German cosmetics chain Rossmann, has opened its 1,500th outlet in Poland. The new store is located in Lodz. Despite the coronavirus outbreak, the chain is not slowing down the pace of expansion. In 2020 the chain opened 90 outlets. 13 February 2021 Rossmann has opened its 1500th drugstore in Poland. The new…
Rossmann remains undisputed market leader in cosmetic products in Poland with almost three times more market share than the next player. Rossmann is the undisputed leader of the cosmetics retail market in Poland. The Germany-based drugstore chain, which has almost 1,400 stores in the country, accounted for 23% of sales by value in 2019, according…
Definitely the most popular mobile app among cosmetic drugstore chains is Klub Rossmann – 94% of respondents have it on their phones. Mobile apps of other chainsare much less popular. According to a survey conducted by PMR in December 2019 on a targeted group of Poles who had purchased cosmetics within 30 days preceding the…
Although the COVID-19 pandemic has partially paralysed stationary trade, it has not harmed the natural cosmetics segment, which grew in 2020 at a rate several times higher than the overall cosmetics market, according to PMR’s latest report “Natural cosmetics market in Poland 2021. Market analysis and development forecasts for 2021-2026”. Moreover, according to PMR forecasts,…
The entry of dm-drogerie markt will not change the market’s growth trajectory, or its distribution channel mix. But it can seriously affect the competitive landscape in the sector of cosmetics stores. dm could become a strong second-tier player behind Rossmann. Limited impact on market growth, channel mix The cosmetics retail market in Poland is now…
The online distribution of dermocosmetics on the Polish market is carried out by online pharmacies, e-stores, including online drugstores and perfumeries (rossmann.pl, hebe.pl, superpharm.pl, notino.pl) or internet portals. According to PMR forecast, the e-stores dermocosmetics market will grow at a double-digit rate in 2021. The recent years brought about major changes in the cosmetic e-commerce market….
According to a PMR survey conducted in February 2021, 59% of Poles said they had bought tights in the six months preceding the survey. Nearly one third of respondents bought tights in grocery discount stores. Discount stores are more frequently purchased by consumers below 54 years of age, inhabitants of cities of up to 20…
Of the non-cosmetic assortment sold in cosmetics stores, household chemicals generate the highest revenues, according to PMR estimates. The full findings of the analysis were presented during a recent PMR In-Sector Insight event. Drugstore chains expand non-cosmetic offer Over the past few years there has been a clear trend in Poland for drugstores to increase…
Until last year, corporate social responsibility was associated mainly with minimizing the negative impact of companies on the environment. In 2020, the term CSR changed the face, besides ecology, social issues became an important area of activity. As it turned out, the COVID-19 pandemic became the driving force to take steps in this area. Companies…
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