Wpis dostępny jest także w języku: polski
4F debuts the Wear_Fair zone with second-cycle clothing as part of the 4F Change initiative, which aims to develop the circular economy model. It will be sold in the brand’s unit in the Arkadia Shopping Center.
The company will restore old clothes to their former glory and shine and offer them in their first such unit in the Arkadia shopping mall in Warsaw. In order to launch the project, the company has, among others put up special containers from the OTC firm, which specializes in the creation, production, and sale of sports clothing and accessories for consumers and professional sports. The return of 4F clothes was possible until the end of 2021.
H&M, Carrefour, Ikea, Zalando and Auchan are among the firms that also have opted to sell used items. Clothing could be placed in specific containers, and furniture could be returned by filling out a form and satisfying the minimum requirements. Customers, manufacturers, and prospective future purchasers of used items are all happy as a result of this approach. This is for those who are interested in pro-environmental initiatives but do not want to invest a lot of money.
For example, the “Nowe Zycie by Auchan” concept, focused on sales of used clothing, is part of the #Auchan 2022 CSR strategy, which is an important step in the chain’s activities to reduce its environmental impact. This project is based on the principles of a closed-loop economy, i.e. recycling and reuse. This will reduce water consumption and reduce the carbon footprint. The company launched this project in cooperation with the French company Patatam, which specializes in selling second-hand clothes. The offer includes women’s, men’s and children’s clothing in the price range from 7 PLN to 35 PLN depending on the product group. Clothing from world-renowned brands will be available, including Tommy Hilfiger, Guess, Ralph Lauren, Calvin Klein, Mango, Zara or H&M.
Zalando launched a new Pre-owned category in Poland back in 2020. Within this category, second-hand branded clothes can be sold and purchased. The platform’s activities perfectly fit into the growing trend of giving second life to products.
H&M company has reported in recent years that the sale of second-hand clothing is one of the fastest-growing sectors in the fashion industry. The company is the majority shareholder in the startup of Sellpa, a portal that allows users to resell used clothes. Recently, the company has its own second-hand clothes trading platform, COS, also owned by H&M.