fbpx
News Trends

After cosmetics to… Zalando

After the announcement in October, the European leader in the sale of fashion articles on the Internet – Zalando introduced the sale of cosmetic articles in Poland. Beauty category was introduced in the hottest commercial period – before Christmas. This is another market, after Germany, in which this product category appeared.

Currently, the Polish website of the company offers over 500 products from the Beauty category, both for women and men. On which you can buy perfumes, make-up, hair and skin care products. In March this year Zalando w sold cosmetic products, initially only for women, but in October the offer was extended to include products for men. The company’s first data indicate that 70% of customers purchase Beauty products also buy clothes, confirming the company’s strategy based on the cross-selling model. Also in October this year Zalando opened its first stationary store in Berlin with cosmetic products under the name Beauty Station Zalando. It is possible that in the future this concept will be introduced to other countries where the company operates, including Poland.

Leave a Comment

Your email address will not be published.

You may also like

Law News Trends

Parliamentary election in Poland

post-image

Sunday’s parliamentary elections in Poland won by the ruling Law and Justice party (PiS). It seems that with a result allowing for the continuation of independent rule. For the retail market, it means a continuation of current trends, i.e. on the one hand stimulation of the market with social spending, and on the other hand a growing number of regulations and uncertainty about the adopted law.

Since taking power in 2015. The Law and Justice party has introduced a number of social programs that have made a positive impact on the disposable income of Poles, and thus on their consumption spending. It is worth mentioning here first of all the introduction and then extension of the Family 500 programme (PLN 500 per month for parents from each child in the family), payment of a pension of PLN 1.1 thousand, reduction of the basic…

Read More
Personnel Changes

Włodzimierz Wlaźlak joins Management Board of Lidl Polska

post-image

Lidl Polska has changed the composition of the Management Board. Włodzimierz Wlaźlak, who has been working for Lidl for 17 years, has joined the Management Board of Lidl Polska. Włodzimierz Wlaźlak will be responsible for the structures of the company’s sales divisions.

Włodzimierz Wlaźlak becomes member of Management Board of Lidl Polska

Włodzimierz Wlaźlak, who has been working for Lidl for 17 years, has joined the Management Board of Lidl Polska. Together with Maciej Tylkowski and Janusz Włodarzczyk, he will manage the structures of the company’s sales divisions.

Włodzimierz Wlaźlak is a graduate of the Faculty of Management at the University of Łódź and the Justus Liebig University in Giessen (Justus-Liebig Universitat Giessen).

Lidl employs approximately 20,000 people in Poland. In the financial year 2018/2019, Lidl’s net turnover in Poland amounted to over PLN…

Read More
Market News Trends

Celebrities help fuel fashion for natural cosmetics

post-image

Rising popularity of natural cosmetics in Poland. The trend is supported by the current fashion for a healthy lifestyle and growing consumer awareness. This trend is fuelled by celebrities, who creates of their own lines of natural cosmetics. An example is Anna Lewandowska, who has just announced that she is launching her own brand of natural and vegan cosmetics – Phlov by Anna Lewandowska.

There are more and more people with skin problems and allergies who are looking for alternative products. Furthermore, the slow life ideal is gaining traction, and consumers generally are becoming much more aware in their choices. All this is driving demand for organic and sustainable cosmetics made with natural ingredients, which have already ceased being a niche on the Polish market. Consumers increasingly pay attention to product labels and ingredient lists as they search for cosmetics the highest quality, and manufacturers are responding with a growing array of products. Celebrities are getting in…

Read More
Market

Kendall Jenner in Reserved’s new campaign

post-image

American model Kendall Jenner has become another foreign star promoting Polish clothing brand Reserved. Previously, the brand was advertised by Cindy Crowford, Kate Moss and Irina Shayk, among others.

Kendall Jenner in Reserved’s autumn/winter campaign

Kendall Jenner, an American model and celebrity, became the face of the campaign of the Polish clothing brand Reserved in the autumn-winter season 2019/2020. Gordon Von Steiner, who has worked with brands such as Prada and Gucci, was the director of the Reserved’s campaign “Ciao Kendall”. The hairstyles were styled by Versace show stylist Jacob K.

Foreign stars have already advertised the Reserved brand before. Reserved was advertised by Kate Moss, Irina Shayk and Cindy Crowford and others.

Reserved is one of the five fashion brands ( along with House, Cropp, Mohito and Sinsay) belonging to the Polish…

Read More
News Trends

Packing an important part of online shopping

post-image

When buying products – also on the Internet – more and more Poles pay attention to the way they are packaged. The tolerance to plastic abuse is decreasing among consumers. This trend is also supported by European legislation to prevent plastic pollution.

Decreasing tolerance to plastic packing

Due to changing consciousness, tolerance for abuse of disposable plastic is decreasing. Consumers are increasingly paying attention not only to the products they buy and the materials they are made of, but also to their packaging, including how they pack them when they ship. The zero waste philosophy also contributes to the promotion of new, more environmentally friendly solutions.

To meet consumers’ expectations, retailers implements changes in this area, including packaging in the spirit of zero/less waste. Thus, the leader of the clothing market LPP, points out that online purchases…

Read More
Trends

Tesco to stop sale of live carp

post-image

This year, before Christmas, customers will not be able to buy live carp at Tesco stores in Poland. Only refrigerated and frozen fish will be available at Tesco stores in Poland.

There will be no live carp in Tesco’s pre-Christmas offer

Tesco chain informed that this year live carp will be withdrawn from the offer of its stores in Poland.

Compassion Polska pressed for the withdrawal of live carp from the offer. As a result of the “przeRYBAne” campaign conducted by the organisation, Tesco received several thousand e-mails from Poles who pressed for the withdrawal of live carp from the offer.

In addition to Tesco, live carp cannot be bought in hypermarkets Bi1, Biedronka, Lidl, Aldi or in most shops of Selgros and Auchan.

Read More