Another chain opens stores at petrol stations in Poland
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New convenience stores will be opened at BP stations in Poland under the Easy Auchan brand. The first pilot facility was opened on 19 November at the station in Warsaw. By the end of 2020, two more are planned to open.
Convenience stores at BP stations
Auchan Retail Polska and BP have recently announced the establishment of cooperation, under which a new brand Easy Auchan will appear at BP petrol stations throughout Poland. As we read in the official announcement of Auchan, it will be a new store format offering a wide range of products within the convenience concept. Ultimately, over 1,900 products will be available within the offer. The offer will include over 320 products of Auchan’s own brands, including products from the Pewni Dobry series. The assortment will include food products, chemicals and BIO and vegan products.
The establishment of cooperation by BP with one of the largest players on the Polish food market is a result of the transformation plan announced in early February 2020. BP wants to place particular emphasis on the development of convenience services at its stations. The first pilot Easy Auchan store is already operating at bp Reduta station in Warsaw and the opening of two more is planned for December 2020. Ultimately, Easy Auchan stores are to operate at all 570 stations throughout Poland.
The network of stations also announces changes in the offer of the Wild Bean Café, where the breakfast and lunch offer will be extended to include dishes for both on-site and take-away. Interestingly, the new Wild Bean Cafe offer is also to be available with home delivery. The new strategic project also assumes the environmental aspect, where the service from the zerowaste will be available thanks to cooperation with Too Good To Go. The concept of BP modernization will be complemented by a new interior of the gas stations.
Food offer at petrol stations is getting wider and wider
The introduction of the Sunday trading ban provision was an impulse for the largest petrol stations operating on the Polish market. Brands such as PKN Orlen, Shell, BP, Lotos are eager to take advantage of the opportunity, and the networks, in turn, hope to enter a new distribution channel. According to Business Insider Polska, in 2019 petrol stations in Poland obtained almost one third of their revenues from non-fuel sales. PKN Orlen, the largest player on the market, has a margin of approximately 30% on non-fuel sales, half of which is for gastronomy. The increasing share of revenues from convenience stores is reflected in the strategy of PKN Orlen. In Q3 2020, there were 1,710 Stop Cafes in Poland, 73 more than a year earlier.
Shell, on the other hand, has achieved double-digit growth in sales of non-fuel products and services in recent years. The plans until 2025 include increasing the share of non-fuel sales to half of the planned revenues
