Bikes and bike accessories make up the biggest segment of the market for sports equipment in Poland. According to PMR’s data, this segment reached almost 1/5 of the sports equipment market’s value, . The analysis is confirmed by the results of a survey conducted by PMR, which shows that cycling is the most popular sport among respondents. What is more, cycling equipment is the most frequently purchased sport equipment.
According to PMR data, the value of sales of bikes and bike accessories reached almost PLN 1 bn in 2018. Reaching over 1/5 of the sports equipment market’s share in Poland. The high share of this category should not be surprising given the high popularity of cycling among Poles.
Sports equipment is part of a broader market for sports goods and sportswear, which also includes clothes and shoes. In 2018, sports equipment accounted for 45% of this market, with sales of PLN 4.7bn.
Cycling is the most popular sport among Poles
This is confirmed by the results of a PMR test conducted on Poles who purchased equipment, accessories, clothing or sports shoes within 12 months preceding the survey. Cycling is the most popular sport undertaken by respondents in the last 12 months, 6 out of 10 indications.
What is more, we also asked respondents about the types of sport equipment they bought. One in three respondents in the last year declared the purchase of bicycle accessories. This is the most frequently mentioned category of sporting goods purchased in the last year. More often they were bought by men and people aged 35-54. On the other hand, almost 30% of the respondents declared to buy a bicycle.
The popularity of cycling is also influenced by the changing urban infrastructure, which is more friendly to this mode of transport. Poland is also developing a network of bicycle paths – the leader in terms of the total length is Warsaw (590 km), according to GUS. They are located further away: Wrocław, Poznań and Kraków.
The analysis was carried out for the PMR report: Sports goods and sportswear market in Poland 2019. Market analysis and development forecasts for 2019-2024.