Wpis dostępny jest także w języku: polski
In 2020, the e-commerce market in Poland will boast the highest growth figure for approximately a decade, and this will, combined with low forecasts for total retail sales, result in a significant increase in the proportion represented by online sales. Furthermore, the market will grow at a double-figure rate over the next three years, according to the data contained in PMR’s latest report: “Online retail market in Poland 2020. E-commerce market analysis and development forecasts for 2020-2025”.
PMR estimates suggest that the Polish e-commerce market was worth more than PLN 61 billion in 2019. It accounted for almost 11% of the entire retail trade market, and in 2025 the proportion will reach almost 20%. This rapid increase in the share will be caused by the COVID-19 epidemic.
As a result of the pandemic, in 2020, the e-commerce market in Poland will exhibit the most substantial increase for several years (almost 26% year on year). E-commerce has gained considerably from the pandemic and the restrictions introduced to limit its development. Shops and trading platforms have recorded significant sales growth, and many chains of bricks-and-mortar stores have decided to launch their own e-shops.
Value and growth of online retail sales in Poland
About the author
Retail Market Analyst
Analyst with over three years of experience in retail market. Areas of specialization: clothing and footwear market, cosmetics market and e-commerce.