CYBEX begins collaboration with Anna Lewandowska
Wpis dostępny jest także w języku: polski
While creating a new collection of products for children, CYBEX invited Anna Lewandowska to cooperate, and she became the ambassador of the newly created CYBEX SPORT category. The German manufacturer designed a baby pram for active people, thanks to which parents will be able to pursue their passions and strengthen their physical condition together with their children.
CYBEX is a German company operating since 2005, which offers its customers products for children and babies. The company’s products are not only safe and functional but they are also characterised by high quality. The collections are inspired by the latest trends in the fashion world. CYBEX has already established collaborations with well-known partners, including fashion designer Jeremy Scott and the Scuderia Ferrari brand. In 2014, the company merged with Goodbaby International Holding Limited, a group that is one of the world’s leading companies in the baby and youth products industry.
The new CYBEX SPORT category was created for people who combine parenthood with an active lifestyle. The result of the company’s cooperation with Anna Lewandowska is the multifunctional ZENO 4-in-1 baby trailer and AVI jogging pram. ZENO and AVI are available in black with a touch of powder pink, while two types of patches allow changing the character of the pram. The multifunctional trailer has been designed in such a way that parents can also use it hands-free, allowing them to run, cycle or do cross-country skiing. The AVI pram, on the other hand, can be used for activities in urban and coastal areas.
The CYBEX by Anna Lewandowska collection is available from 30 September in online shops in Germany, Poland, the UK and France, as well as in selected stationary shops. The collection will appear in more shops around the world as early as spring 2022.
The cooperation with CYBEX is another project carried out by Anna Lewandowska. In September 2020, as an ambassador of 4F, she launched two collections of the brand, and her husband, Robert Lewandowski, also started cooperation with the Polish clothing company.
For more information see the latest PMR report: “Children’s products retail market in Poland 2021”.