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In December 2020 there were personnel changes in three grocery chains. Spar appointed a new director, while in Netto Polska and Herbapol Lublin the changes took place as marketing directors.
Netto with ambitious plans for the Polish market
Recent times have not been easy for retail chains. This, however, does not discourage Netto from making bold decisions. At the beginning of December, the network decided to create a new position of Chief Marketing Officer, which was taken by Filip Fiedorow. The new director gathered his experience while managing marketing teams of the largest Polish and European brands. From 2016, he worked at Ikea Polska, where he held the position of, among others CMO. Previously, for 3 years he was responsible for the marketing department of the Lidl Polska network, in which he carried out campaigns with the participation of such stars as Pascal Brodnicki, Karol Okrasa and Dorota Wellman. For 7 years he was also associated with Kompania Piwowarska, where he held the position of Senior Strategy & Planning Manager of the Tyskie brand.
The creation of the position is strongly connected with the development of the network on the Polish market. One of the first stages of the new strategy was the conclusion of an agreement with Tesco retail network in June 2020, under which Netto will take over all its facilities in Poland. The transaction covered over 300 stores, two distribution centers and Tesco’s headquarters.
Spar network with new project director
Piotr Ginter was appointed project director at Spar Polska. Before taking up the position of director, he worked at NOMI S.A., where he was responsible for the implementation of sales plans, cost and assortment management and merchandising. In the years 2009-2013 he was also the operating director in the Stokrotka chain of stores where he supervised over 200 stores. For the last 5 years he worked in Ruch company where he was responsible for the retail department. He was also a member of the board.
Herbapol Lublin is preparing a long-term marketing strategy
In turn, in Herbapol Lublin, the new marketing director is Anna Sambor, who recently held the position of managing director at 38 Content Communication. Her CV also includes work for the largest international FMCG corporations such as Unilever Polska or Pepsico, as well as Polish companies Bakoma or Bakalland Group.
In the Herbapol network, Anna Sambor will be responsible for the preparation and implementation of a long-term marketing and communication strategy, and the development of new product categories.