Do Poles eat breakfast?


Wpis dostępny jest także w języku: polski

Nearly 76% of Poles eat breakfast every day, 14% eat breakfast occasionally and one in ten eat breakfast irregularly, rarely or not at all, according to a survey conducted by Nestlé’s NESVITA functional oatmeal brand in association with SW Research. Poles tend to skip breakfast because they are not hungry at the time, or because they don’t have the time or inclination to prepare it. Three in four respondents still consider their breakfast to be healthy, but lack of time (36%) and habit (33%) prevent them from eating it every day.

A healthy breakfast is defined by respondents as one that includes vegetables, highlighted by half of the respondents, especially women and those aged 18-29, but also fruit and bread, mentioned by 22%, followed by meat and cold cuts. Dairy products and eggs are mentioned by almost 20%, followed by cheese, wholemeal and dark bread, and muesli, oatmeal and flakes. It is worth noting that as many as 70% of respondents pay attention to the fibre content of their meals, most often indicating wholemeal bread, oatmeal, fresh fruit and vegetables, groats and pulses as sources of fibre.

Ready-made solutions?

Easy and quick breakfast preparation is also very important to respondents (39%), second only to taste (51%). This is why ready-made products are very popular – as many as 89% of respondents use them with varying frequency, with 18-39 year olds being most likely to do so.

In a PMR survey of a representative sample of Poles carried out in November 2020, 56% of respondents stated that they had bought a freshly prepared hot food item in a grocery store (e.g. a hot dog, a burger, a sandwich, etc.) at least once during the past six months. And nearly two thirds – 64% – bought a packaged ready meal.

Zdrowe śniadanie Polaków-infografika

A quarter of Poles surveyed by PMR declare that currently they buy organic/eco food more frequently than a year ago. Organic food is more popular among men and younger people – i.e. people from groups where bio products are bought by a lower percentage of respondents than overall.

For more information, see the latest PMR reports:

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