FACTORY Krakow has started cooperation with the Cracow Chamber of Tourism, which allows for wider access to its offer to tourists visiting Krakow.
FACTORY Kraków, the only outlet centre in Małopolska, has started cooperation with the Cracow Chamber of Tourism. The shopping centre will promote its offer in places where most tourists come to visit. Through cooperation with transport companies, tour operators, hotels and tourist attractions, it will allow to select the most effective promotional tools and reach those interested in shopping in the outlet.
Shopping tourism is still developing in Poland
According to Agnieszka Kasprzyk – Oleksy, director of FACTORY Krakow in NEINVER – Shopping tourism, common in Western Europe, is still developing in Poland. Popular outlet stores often occupy leading positions in tourist guides of these countries as attractive places to visit. Cooperation with the Cracow Chamber of Tourism is to support FACTORY in reaching customers among tourists and establishing business relations with partners associated in the organization.
According to the company’s data, the average bill of a tourist visiting the centre in the first half of this year was about 450 PLN. Customers from other countries were most interested in buying premium brands from the women’s, men’s and children’s fashion segment. Among the tourists shopping in the centre there are representatives of: Ukraine, Belarus, Russia, Jerusalem, Norway, United Arab Emirates, China and Egypt.
What is more, the location of the shopping centre is conducive to the visits of tourists. The distance from the airport in Krakow is almost 5 minutes by car. The outlet is located near the A4 motorway and important national roads.
About Factory Krakow
FACTORY Krakow is the largest outlet centre in southern Poland. On 21 300 m² of retail space it gathers 106 shops of well-known Polish and world brands. The brands present in the centre include Trussardi, Calvin Klein, Guess, Bialcon, Tommy Hilfiger, Wrangler, Levi’s, Gino Rossi, Converse, Geox, Kazar, Adidas, Nike, 4F, New Balance, Ochnik, Puccini, Wittchen and Apart.
The centre is managed by NEINVER, the leading outlet centre manager in Spain and Poland, and the second largest in Europe. In Poland, NEINVER currently manages a network of four Factory outlets: in Warsaw (Factory Annopol and Factory Ursus), Poznan and Krakow. The company also has a Silesia Outlet in Gliwice and a Futura retail park in Kraków.