News Trends

Factory Krakow opens up to tourists

centrum handlowe wewnątrz

FACTORY Krakow has started cooperation with the Cracow Chamber of Tourism, which allows for wider access to its offer to tourists visiting Krakow.

FACTORY Kraków, the only outlet centre in Małopolska, has started cooperation with the Cracow Chamber of Tourism. The shopping centre will promote its offer in places where most tourists come to visit. Through cooperation with transport companies, tour operators, hotels and tourist attractions, it will allow to select the most effective promotional tools and reach those interested in shopping in the outlet.

Shopping tourism is still developing in Poland

According to Agnieszka Kasprzyk – Oleksy, director of FACTORY Krakow in NEINVER – Shopping tourism, common in Western Europe, is still developing in Poland. Popular outlet stores often occupy leading positions in tourist guides of these countries as attractive places to visit. Cooperation with the Cracow Chamber of Tourism is to support FACTORY in reaching customers among tourists and establishing business relations with partners associated in the organization.

According to the company’s data, the average bill of a tourist visiting the centre in the first half of this year was about 450 PLN. Customers from other countries were most interested in buying premium brands from the women’s, men’s and children’s fashion segment. Among the tourists shopping in the centre there are representatives of: Ukraine, Belarus, Russia, Jerusalem, Norway, United Arab Emirates, China and Egypt.

What is more, the location of the shopping centre is conducive to the visits of tourists. The distance from the airport in Krakow is almost 5 minutes by car. The outlet is located near the A4 motorway and important national roads.

About Factory Krakow

FACTORY Krakow is the largest outlet centre in southern Poland. On 21 300 m² of retail space it gathers 106 shops of well-known Polish and world brands. The brands present in the centre include Trussardi, Calvin Klein, Guess, Bialcon, Tommy Hilfiger, Wrangler, Levi’s, Gino Rossi, Converse, Geox, Kazar, Adidas, Nike, 4F, New Balance, Ochnik, Puccini, Wittchen and Apart.

The centre is managed by NEINVER, the leading outlet centre manager in Spain and Poland, and the second largest in Europe. In Poland, NEINVER currently manages a network of four Factory outlets: in Warsaw (Factory Annopol and Factory Ursus), Poznan and Krakow. The company also has a Silesia Outlet in Gliwice and a Futura retail park in Kraków.

Leave a Comment

Your email address will not be published.

You may also like


First Carrefour BIO store opens in Poland


On 15 November 2019, the Carrefour chain introduced a new format of shops to Poland and opened its first certified organic food store, Carrefour BIO, in Warsaw. It is the 900th store of the chain in Poland.

First Carrefour BIO store opens in Warsaw

With the concept of certified eco food shops, the Carrefour chain has been present in France, Belgium and Spain. Poland is the fourth country to which this concept has been introduced. On 15 November 2019, at Marszalkowska Street in Warsaw, the first Carrefour BIO store in Poland was opened.

The shop offers 250 types of fresh products (vegetables, fruits, meat, fish), as well as 2,200 packaged products. The assortment of the Carrefour BIO store also includes 250 products of the Carrefour BIO private label. Apart from over 150 m2 of retail space, there…

Read More
Market Trends

Selgros, like Tesco and Auchan, completely removes live carp from its stores


Selgros Cash&Carry has announced that it will not be possible to buy live carp in its stores before Christmas. This applies to all Selgros outlets in Poland. Earlier this year, the super and hypermarket chains Tesco and Auchan decided to withdraw live carp from the offer.

Food chains withdraw live carps from sale

In October we wrote that the Auchan hyper- and supermarket chain had decided to completely withdraw the live carp from its offer. Previously, Tesco had announced that it had decided to do so. In November, it was announced that the nationwide wholesale chain Selgros Cash&Carry decided that live carps would no longer be available in any of its stores. Selgros has already partially reduced its sales of live carp last year. Live carp cannot be purchased in hypermarkets Bi1, Biedronka, Lidl or Aldi.

Read More
Market Trends

Alibaba generated as much sales during first hour of Singles’ Day as Polish e-commerce market in a year


Alibaba, the Chinese e-commerce giant, reported more than USD 38bn (PLN 148bn) in sales on this year’s Singles’ Day. During the first hour alone, sales via the platform amounted to USD 13bn or about PLN 50bn, i.e. the value of the entire Polish e-commerce market in 2018 according to PMR estimates.

Alibaba Singles’ Day sales hit new record

Alibaba, the Chinese e-commerce giant, set a new Singles’ Day record on 11 November. Sales via the platform surpassed USD 38bn (PLN 148bn), increasing by 26% compared to 2018 (USD 31bn).

During the first hour of this year’s Singles’ Day alone, sales on Alibaba amounted to USD 13bn, or about PLN 50bn – the value of the entire Polish e-commerce market in 2018 according to PMR’s calculations.

Although our projections for the Polish market are optimistic – online retail…

Read More

Slowdown is coming for home furnishings market in Poland


After several years of rapid growth in the market value, lower sales of home furnishings are expected in the 2020-2024 perspective, according to forecasts included in PMR’s latest report “Home furnishings market in Poland 2019. Market analysis and development forecasts for 2019-2024”.

Slowdown is coming for home furnishings market in Poland

Since 2015, the Polish market of home furnishings has recorded an annual growth rate of over 7%. The reason was of course a great situation on the residential market, with which the market of furniture and interior design is correlated. In addition, a good economic situation combined with social transfers made Poles willingly undertake renovations of existing residential premises.

However, the upcoming economic slowdown will leave its mark on the residential market, which…

Read More
Market News

Grocery retail market in Poland 2019


PMR presents a set of infographics from the report: Grocery retail market in Poland 2019. Market analysis and development forecasts for 2019-2024.

According to PMR’s estimates, the value of the grocery retail market in Poland in 2018 reached over PLN 279bn. In 2019, market value will grow by over 4%. Among other things, thanks to social programmes such as extension of the Family 500 programme to the first child in each family, the 13th pension, or tax reductions. The market is projected to grow by at least 3% per annum in the years until 2024.

Value and growth of grocery retail market in…

Read More
Market News Trends

New strong player in perfume market?


In the last week of September, a leading German player in the perfume segment launched a Polish online store. The store offers nearly 15 thousand cosmetic products.

Flaconi, one of the leading players on the German online sales market in the perfume segment, enters Poland. The brand launched an online store in the last week of September. Currently, through the brand’s website, customers can buy over 500 cosmetic brands and nearly 15 thousand products. Apart from perfumes, the store also offers body care cosmetics, colour cosmetics and hair care cosmetics. In its offer, the shop has both perfumes of well-known brands as well as those sold under the Flaconi own brand.

Only three strong players in perfume segment in Poland

The perfume market in Poland is still highly concentrated. According to PMR estimation, in 2018 the…

Read More