Market News

Falling number of clothing and footwear stores in Poland

The number of clothing and footwear stores in Poland has been decreasing for several years. Compared to 2014, in 2018 there were almost 2,500 fewer stores.

The number of clothing and footwear stores in Poland increased slightly in 2018, with a growth rate of 0.8% compared to the previous year. According to the data of the Central Statistical Office (GUS), there were nearly 320 stores in Poland. This is the first year with an increase in the number of stores after two years of decline. However, compared to 2014, in 2018 there were almost 2,500 fewer stores.

Rapid growth of e-commerce, market consolidation, and growing competitive pressure from main players and large grocers – who are expanding their clothing and footwear offers – are, among others, factors that may have contributed to the fall. Importantly, the decline does not seem attributable solely to small no-logo stores closing down, as some large players are now also deciding to limit their brick-and-mortar expansion.

What affects the falling number of stores in Poland?

Importantly, the decline does not seem to be due solely to the closure of small stores. Also some of the larger players are now deciding to limit their expansion of brick-and-mortal This is due both to the growing share of sales in the online store and the opening of larger stores, and the reduction in their number.

Moreover, an online store is already a standard. According to a survey conducted by PMR for the purposes of the report “Clothing and footwear retail market in Poland 2019“, almost 9 out of 10 companies from the clothing and footwear sector operate their own online store.

The market is becoming increasingly consolidated. On the clothing market, the 15 major retailers hold approximately 60% of the market, while in the case of footwear the 10 largest companies generate almost a half of sales in the industry.

Leave a Comment

Your email address will not be published.

You may also like

Market News

Robotisation in retail & logistics – overview for 2020, part II

post-image

Bartłomiej Łatka, Sales Director at Euvic IT, writes in the second part of the article about what robotization has to offer to the retail segment in 2020.

Mobile robots

Bartłomiej Łatka, Sales Director at Euvic IT

Recently, mobile robots have been pushing people out of storage space in large warehouses. There is a shortage of warehousemen throughout Poland, and warehouses often located on the outskirts of cities or even in the fields, struggling to provide staff. Especially during the holiday or flu season. Relatively high salaries, regulated by the law for working at night or on public holidays, as well as the risk of loss of manning – all that makes automated internal transport systems seem to have the best years ahead.

Among mobile solutions in trade and logistics we can distinguish the following groups:

  • Transport P2P (Point-to-Point) – AMR trolleys carrying baskets…
Read More
Market News

Glovo grows in food delivery in Poland

post-image

The Glovo mobile application, which specialises in on-demand deliveries, has just exceeded 1 million downloads in Poland (App Store and Google Play). Although a wide range of products can be ordered with Glovo, it is widely used to deliver food.

Glovo in Poland: 1 million application downloads

Glovo has been operating in Poland since July 2019, following the acquisition of PizzaPortal.pl. The idea behind the application is to be able to order “anything” and delivery takes place in less than an hour. Glovo has over 2,700 partner points in Poland, including McDonald’s and KFC restaurants and Biedronka and Carrefour shops. The application operates in 30 cities in Poland, but Glovo announces a systematic expansion of its offer and development of all order categories. In total, around the world, the application is used by approximately 2.6 million users per month. It is available in 22 countries and about 550 cities.

The most numerous…

Read More
Market News

Tesco is developing a click & collect service in Poland

post-image

Tesco develops its activities in the e-commerce segment. In May, the company added five new cities for the “Zamow i odbierz” (click & collect) service in Poland.

14 click & collect points

New locations where the service is available are Czestochowa, Zielona Góra, Opole, Kielce and Jelenia Gora. Thanks to the extension of the network of collection points, it is now possible to serve 15% more customers under this solution. In total, currently the click & collect option is available in 14 Tesco stores across the country. Around 2,000 customers use such purchases every week. The chain announces that it will soon introduce further novelties extending the scope of services.

Purchases made in the “Zamow i odbierz” option can be picked up in the store or delivered home by a taxi company cooperating with Tesco. When completing an order via taxi, payment must be made online. In case…

Read More
Market News

Robotisation in retail & logistics – overview for 2020, part I

post-image

As far as saturation with robots is concerned, the Polish market is unfortunately in the tail of the rankings, which is quite surprising if we take into account, for example, Polish GDP (where we have 22nd place in the world) or Human Development Index (Poland with 32nd place in the world).

Bartlomiej Latka, Sales Director at Euvic IT

In 2014, roboforum.pl wrote that “Poland, with the value of the index at 18, is at the bottom of the ranking. Higher density of robotization than Poland is characteristic not only for countries that are among the leaders in this respect, but also for countries with a similar level of development, such as Hungary or Slovakia. The average robotisation density in Europe is 4.4 times higher than in Poland (compared to the previous year, Poland reduced the distance to Europe by 1.1 points),…

Read More
Market News

Camaieu is leaving Poland

post-image

Camaieu clothing chain, specialising in women’s clothing, is leaving the Polish market. The company’s website has already stopped accepting orders and the stationary stores are to be closed at the end of June.

Camaieu is looking for an investor

As far back as 2018. Camaieu operated about 40 stationary stores in Poland. However, the chain has recorded negative sales dynamics in recent years, and the number of stores has been gradually decreasing. Currently, it amounts to 25. In total, the chain operates about 1 ,000 stores in 18 countries, more than half of which are located in France.

The COVID-19 pandemic and the closure of shops in shopping malls have worsened the company’s situation, but it has already been struggling with financial problems. According to Business Insider, the company planned to implement a restructuring plan from the spring, which was to include the closure of 125 stores in…

Read More
Market News Trends

Will the affair with the Veclaim brand affect Polish clothing companies?

post-image

The clothing brand Veclaim, founded by fashion blogger Jessica Mercedes, prided itself on the fact that it produces its clothes exclusively in Poland. However, a few days ago it turned out that Veclaim shirts are not sewn from scratch in Poland but are made on the basis of Fruit of the Loom brand t-shirts. These in turn are produced in Morocco. Will the brand’s image crisis have wider repercussions for Polish clothing companies?

Semi-finished products from Morocco instead of T-shirts sewn in Poland

As it turned out, part of Veclaim T-shirts under the label with the company’s logo had remnants of the Fruit of The Loom labels. This means that contrary to the company’s assurances, the entire production process did not take place in Poland. In the statement issued by Jessica Mercedes we can read that Veclaim “decided to test a new model of cooperation on a small part of the…

Read More