First Jula Outlet in Poland is already open

Wpis dostępny jest także w języku: polski

Swedish chain Jula has decided to open a new shop format in Poland. From 21 October 2021 customers may enjoy the offer of Jula Outlet in Wrocław, in which they will find many products at bargain prices.

Jula Outlet shop emphasizes the specificity of the brand, which wants every customer to be able to find suitable products and buy them at a good price. The concept also fits in with the company’s strategy of sustainable development by minimising waste and extending the life of products. According to Arnold Brzeziński, Jula’s Country Operations Manager in Poland, the company plans to dynamically change the offer in the outlet, thanks to which customers will be able to enjoy a wide and diversified assortment every time.

As Karl-Johan Blank, owner and general director of Jula, emphasises, the introduction of the outlet concept in Poland was preceded by the launch of this type of shop on the Swedish market. As the Jula Outlet formula was positively received by Swedish customers, one can hope that Polish consumers will also be interested in the new offer of the chain. For now, the Jula Outlet offer will be available at jula.pl only on the subpage dedicated to the shop in Wroclaw. Customers will be able to use the newly opened stationary shop in Wroclaw, which is located on a separate area of 400 m2 of the shop.

The development of Swedish company Jula

Jula was founded in 1979 by Karl-Johan Blank as a family business, which in the following years transformed into Jula Holding Group, a group involved in retail, real estate, environment, energy, finance, logistics and hotels. The group, which employs around 3,500 people, is headquartered in Skara, Sweden. The group’s sales results in 2019 reached more than SEK 8.1bn.

Customers of the Jula chain can find a wide and carefully selected range of products for the home, garden and garage, as well as household and domestic appliances or workwear. The company also supports people who spend their time actively, enabling its customers to buy accessories for fishing, trekking and cycling. Jula products are of high quality and reasonable prices, and customers can purchase them both in stationary shops and using the Internet shop. The chain operates 111 multimarkets in three countries, including Poland with 15 stationary shops.