The Polish bio food market is still at an early stage of development. In 2018, it accounted for only 0.4% of the total food market. While in Western Europe this share is several times higher.
Currently, there are not many strong players on the bio food market, this type of offer is still developing. The leader in the sale of organic food – Organic Farma Zdrowia is a small network compared to the leaders of the food market. At the moment, the network consists of 31 outlets located in the largest cities in Poland. Another noteworthy chain is the Bio Family Supermarket. A young chain which opened its first shop at the end of 2017. Currently, the chain has four stores (Poznań, Wrocław, Swarzędz, Konstancin near Warsaw), but is still looking for new outlets. On the Polish market there are smaller chains with a small number of shops or local players, such as Natura – ecological shops. Shops have been present on the Krakow market for several years.
The potential of the bio products market is also evidenced by the interest of one of the leaders of the food market in this subject. Carrefour plans to open a facility fully supplied with bio products. The first test Carrefour Bio is expected to appear this year in Warsaw, and its success will determine the expansion of the concept to other cities in Poland.
Development of bio products in regular grocery stores
Moreover, among the market leaders, almost all chains offer organic products. The chains offer both healthy food shelves and their own organic product lines. An example is Lidl with its own brand Bio Organic, Kaufland (K-Bio), Biedronka (goBio, Tesco (Tesco Organic), Auchan (Auchan Bio), ) or E. Leclerc (Bio Village), which constantly expand this product category. Networks are constantly expanding their bio assortment. Last year alone, Netto expanded its product range with the following brand E.Leclerc announced that it plans to double the offer of its own brand by 2020.