Hebe, Portugal-based cosmetics chain, which belongs to the Jeronimo Martins, has launched an Internet drugstore. Hebe was the last cosmetics chain among the leaders of the cosmetics market that did not have an online store yet.
Hebe’s online store already works
On 17 July, an internet shop of a well-known drugstore chain Hebe, belonging to the Portuguese group Jeronimo Martins, the owner of the Biedronka discount chain, was launched. At this moment, more than 200 stationary drugstores operate in Poland under the Hebe brand.
Orders from the online store will be delivered in Poland by courier service. In Warsaw, parcels can be collected free of charge at a selected Hebe drugstore. However, as the network assumes, the possibility of collecting purchased products in stationary stores will be available throughout Poland.
As the company informed in a press release, the range of products available in the Internet drugstore was extended by new brands, available so far only in selected stationary stores. These include These include NYX, Physicians Formula, Teaology, Yasumi, Saem or Tony Moly.
Competition never sleep
Hebe has been the last cosmetic chain among the leaders of the cosmetics market that did not have an online store. Let us remind you that the current market leader – Rossmann – opened an online store in the second half of 2014. What is more, the chain introduced the possibility to collect purchased products online in selected drugstores after about three hours after the payment was booked.
Also Sephora, which launched an online store in February 2014, has been recording several dozen percent growth dynamics of sales in the channel for the last few years. What is more, the number of visits in the e-perfumery is growing at a double-digit rate. In the last year it recorded an increase of 50-60% year on year.
In turn, the Douglas chain, which has been operating in e-commerce since 2010, allows to order any products from the chain’s portfolio via a special terminal located in a stationary showroom and connected to an online store.
Hebe in Poland
The first Hebe drugstore was established in May 2011, and in December 2013 the chain celebrated the opening of the hundredth facility. At the end of 2018, the network consisted of 230 outlets in two formats. The first one is a combination of a drugstore and a pharmacy in premises with an area of over 400 m². However, most of Hebe’s branches are operated in the format of an independent drugstore with an area of more than 250 m².
Hebe’s range of products includes mainly cosmetics and accessories: make-up, body, facial and hair care, perfumes and deodorants. The cosmetic offer is complemented by household chemistry, products for children and pregnant women and mothers, jewellery and accessories, home decoration products, tights and food (snacks).