Market News Trends

Hypermarkets will be popular for a long time to come

Although the hypermarket channel is basically stagnant compared to other modern channels and some brands are even in deadlock, they are still popular and visited by many Poles. Discount chains such as Biedronka or Lidl, or recently the most fashionable convenience stores do not have a full range of food products. Those more interested in cooking anyway cannot do without specialist shops or large supermarkets and hypermarkets, as PMR data contained in the report “Retail trade in food products in Poland 2018. Market analysis and development forecasts for the years 2018-2023” show.

It is interesting to note that hypermarkets are most often considered to be complementary to daily shopping in the above mentioned formats, or even small format shops. It is worth mentioning that changes such as Sunday’s ban on trade have caused some consumers to go for large purchases only to the format of shops, where they are able to make complex purchases.

Due to the larger area, these shops have a richer offer, more products and a variety of brands. Although discounts are brilliant in temporary offers, similar products are permanently available in hypermarkets. Additionally, hypermarkets are used as “warehouses” for e-shops, as is the case, for example, in Tesco.It is also very interesting to observe that hypermarkets were the first to introduce the latest technological solutions in order to attract customers.

The example of Carrefour Pro is very interesting here – photos in this article present this shop. Although it is a small format shop for a hypermarket, rather something between a compact hypermarket and a large supermarket, a few completely modern solutions are being tested here, as in our home market.

The first such novelty is the lack of checkout lines at the “exit” from the shop. This line of cash registers is completely on the side and after paying you have to go through a fragment of the shop anyway. Does it make sense? As for me, especially that the shop wants payments to be made remotely, and then the cash register itself is not needed – we scan the products and pay for them in the application. Generally, the shop tries to make consumers order as much as possible in the e-shop, which can be seen by the number of large touchscreens, practically at the end or beginning of each alley and additionally in one central place. It may also serve one purpose, i.e. the shop does not have a wide range of non-food products for a hypermarket, and e-commerce should allow for the purchase of a full range of products. Another curiosity, which is not popular, and certainly not in this form, is the gastronomic island in the middle of the shop, where cooks prepare products on an ongoing basis.

Hypermarkets have one more advantage – the surface area. They are able to offer and change a lot, not like in the popular Biedronka, where adding a new assortment is problematic. Growing fashion for product information (exact place of origin, who processed it and how – large monitors), fresh products (cultures of herbs and parts of vegetables directly in the store – hydroponics), convenience food (extended offer also catering, or the ability to reheat the meal from the counter) makes the place in the store key, and smaller formats will not be able to offer it all and to the same extent as hypermarkets.

To sum up, although hypermarkets have problems and some of them will disappear from the map, this format still has many advantages that may attract Poles. These advantages are not only modern solutions or the widest selection of products, but also the most attractive price, as shown by independent basket research putting Auchan or Kaufland in the first place.

Leave a Comment

Your email address will not be published.

You may also like

Law News Trends

Parliamentary election in Poland


Sunday’s parliamentary elections in Poland won by the ruling Law and Justice party (PiS). It seems that with a result allowing for the continuation of independent rule. For the retail market, it means a continuation of current trends, i.e. on the one hand stimulation of the market with social spending, and on the other hand a growing number of regulations and uncertainty about the adopted law.

Since taking power in 2015. The Law and Justice party has introduced a number of social programs that have made a positive impact on the disposable income of Poles, and thus on their consumption spending. It is worth mentioning here first of all the introduction and then extension of the Family 500 programme (PLN 500 per month for parents from each child in the family), payment of a pension of PLN 1.1 thousand, reduction of the basic…

Read More
Personnel Changes

Włodzimierz Wlaźlak joins Management Board of Lidl Polska


Lidl Polska has changed the composition of the Management Board. Włodzimierz Wlaźlak, who has been working for Lidl for 17 years, has joined the Management Board of Lidl Polska. Włodzimierz Wlaźlak will be responsible for the structures of the company’s sales divisions.

Włodzimierz Wlaźlak becomes member of Management Board of Lidl Polska

Włodzimierz Wlaźlak, who has been working for Lidl for 17 years, has joined the Management Board of Lidl Polska. Together with Maciej Tylkowski and Janusz Włodarzczyk, he will manage the structures of the company’s sales divisions.

Włodzimierz Wlaźlak is a graduate of the Faculty of Management at the University of Łódź and the Justus Liebig University in Giessen (Justus-Liebig Universitat Giessen).

Lidl employs approximately 20,000 people in Poland. In the financial year 2018/2019, Lidl’s net turnover in Poland amounted to over PLN…

Read More
Market News Trends

Celebrities help fuel fashion for natural cosmetics


Rising popularity of natural cosmetics in Poland. The trend is supported by the current fashion for a healthy lifestyle and growing consumer awareness. This trend is fuelled by celebrities, who creates of their own lines of natural cosmetics. An example is Anna Lewandowska, who has just announced that she is launching her own brand of natural and vegan cosmetics – Phlov by Anna Lewandowska.

There are more and more people with skin problems and allergies who are looking for alternative products. Furthermore, the slow life ideal is gaining traction, and consumers generally are becoming much more aware in their choices. All this is driving demand for organic and sustainable cosmetics made with natural ingredients, which have already ceased being a niche on the Polish market. Consumers increasingly pay attention to product labels and ingredient lists as they search for cosmetics the highest quality, and manufacturers are responding with a growing array of products. Celebrities are getting in…

Read More

Kendall Jenner in Reserved’s new campaign


American model Kendall Jenner has become another foreign star promoting Polish clothing brand Reserved. Previously, the brand was advertised by Cindy Crowford, Kate Moss and Irina Shayk, among others.

Kendall Jenner in Reserved’s autumn/winter campaign

Kendall Jenner, an American model and celebrity, became the face of the campaign of the Polish clothing brand Reserved in the autumn-winter season 2019/2020. Gordon Von Steiner, who has worked with brands such as Prada and Gucci, was the director of the Reserved’s campaign “Ciao Kendall”. The hairstyles were styled by Versace show stylist Jacob K.

Foreign stars have already advertised the Reserved brand before. Reserved was advertised by Kate Moss, Irina Shayk and Cindy Crowford and others.

Reserved is one of the five fashion brands ( along with House, Cropp, Mohito and Sinsay) belonging to the Polish…

Read More
News Trends

Packing an important part of online shopping


When buying products – also on the Internet – more and more Poles pay attention to the way they are packaged. The tolerance to plastic abuse is decreasing among consumers. This trend is also supported by European legislation to prevent plastic pollution.

Decreasing tolerance to plastic packing

Due to changing consciousness, tolerance for abuse of disposable plastic is decreasing. Consumers are increasingly paying attention not only to the products they buy and the materials they are made of, but also to their packaging, including how they pack them when they ship. The zero waste philosophy also contributes to the promotion of new, more environmentally friendly solutions.

To meet consumers’ expectations, retailers implements changes in this area, including packaging in the spirit of zero/less waste. Thus, the leader of the clothing market LPP, points out that online purchases…

Read More

Tesco to stop sale of live carp


This year, before Christmas, customers will not be able to buy live carp at Tesco stores in Poland. Only refrigerated and frozen fish will be available at Tesco stores in Poland.

There will be no live carp in Tesco’s pre-Christmas offer

Tesco chain informed that this year live carp will be withdrawn from the offer of its stores in Poland.

Compassion Polska pressed for the withdrawal of live carp from the offer. As a result of the “przeRYBAne” campaign conducted by the organisation, Tesco received several thousand e-mails from Poles who pressed for the withdrawal of live carp from the offer.

In addition to Tesco, live carp cannot be bought in hypermarkets Bi1, Biedronka, Lidl, Aldi or in most shops of Selgros and Auchan.

Read More