IKEA launches livestream shopping show
IKEA keeps expanding its e-commerce presence. On 8 April it launched a livestream shopping show on its Facebook page, titled Zakupy Na Zywo [Live Shopping]. It showcases products, answers questions and inspires viewers to make purchases.
Zakupy Na Zywo will air every Monday and Thursday evening. The sessions will be about 45 minutes long. The show is hosted by Cezary Stacewicz. Karol Kondrot, IKEA’s head of sales, answered questions during the inaugural session, which was devoted to the kitchen.
IKEA has 11 stores in Poland, and a fast-expanding network of collection points for online orders.