News Trends

Kaufland as a competitor to DIY stores?

At the end of February Kaufland introduced horticultural products under its own brand name Countryside. The brand’s offer includes: garden furniture, tools, barbecue accessories and plant care products. It is another supermarket chain that introduces products for home and garden to its offer.

According to PMR’s estimates, the share of large grocery stores in the retail market of the DIY assortment in Poland currently amounts to almost 5%, and its share will decrease in the coming years. DIY stores (both chains and independent stores) are responsible for nearly three quarters of the retail market for renovation, finishing, construction and decorative products.

The biggest threats to DIY products in the grocery store segment include the lack of specialised service and the emergence of DIY stores in the same shopping centres where hypermarkets already exist. Also a limited offer, often appearing only seasonally, or the opening of shops with smaller retail space, where there is no room for this type of assortment.

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News Trends

Hilton expands soap recycling program

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Hilton launches the largest soap recycling programme in Europe to reduce landfill waste and help local communities. This is another step which chain has taken to achieve its environmental goal of halving the brand’s impact of on the environment.

In cooperation with Clean the World, Hilton will take steps to reduce the amount of waste going to landfill. By recycling unused soaps from hotels in Poland and 16 other European countries. The goal is to reduce waste by over 130 tonnes per year and produce 1.4 million new soap bars being distributed to communities in need.

The expansion of Hilton’s soap recycling programme is a significant step towards achieving the brand’s goal of recovering 100% of the soap not used by hotel guests.

Nearly 200 hotels in Europe will join the programme

According to…

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Market

IKEA launches its first delivery-only restaurant in Warsaw

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IKEA has opened in Warsaw its first restaurant in Poland dedicated exclusively to delivery orders. After completion of the tests and analysis of the results, IKEA is to decide whether the kitchen dedicated to delivery orders will be implemented on a larger scale.

IKEA tests restaurant dedicated to delivery orders

The first IKEA trial restaurant dedicated exclusively to delivery orders was opened in the Adgar Plaza office complex in Warsaw in a 151 m2 premise. The company responsible for handling orders is Pyszne.pl. The offer is limited only to Warsaw. After completion of the testing phase and analysis of the results, IKEA will decide whether to implement the solution on a larger scale.

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Consumer Research News Trends

What do Poles buy as a Christmas gift?

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Christmas is right around the corner. Thus, one of the most important aspects of Christmas (especially for children) is giving each other gifts.

According to, the research conducted by Allegro and Mobile Institute Poles intend to spend an average of PLN 482 on gifts in 2019. On the other hand, the Provident’s Barometer data show that the total Christmas spending per capita will reach PLN 1,722 on average. Thus, this amount shows how important the pre-Christmas period is for the retail market.

What do we like to get for Christmas?

Among the most popular gifts, there are traditionally several product categories and this year is no different. According to the Provident Barometer, Poles would like to receive: electronic articles (15%), cosmetics/perfume, books (11% each) and jewellery (4%). For Polish women, the best gifts would be cosmetics or…

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Law News Trends

Restraints expected on growth of private label market

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Among all the legal changes planned by the government, the biggest impact on the market of private label products would be the introduction of a possible act limiting the share of private labels in the offer of large-area store chains. Announced in March 2019 by Prime Minister Mateusz Morawiecki.

Recent years have been characterized by a growing influence of state policy on the retail market. Following the introduction of the trade ban on Sundays (which already applies on three Sundays of the month in 2019 and will apply to all from 2020), another example is the retail tax, which may return in 2020 following a favourable decision of the General Court of the European Union in favour of the government.

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Market

Makarun makes its debut in Dubai

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At the beginning of December 2019, Makarun, a Polish chain of restaurants specializing in pasta dishes, opened its first franchise store in Palm Jumeirah in Dubai.

Foreign expansion of Makarun

At the beginning of December, Makarun, a Polish chain of restaurants specializing in pasta dishes, debuted with its first franchise store in Dubai. The Makarun restaurant opened in Palm Jumeirah is the largest restaurant of the chain so far. The Makarun menu has been modified and adapted to local conditions.

Makarun has signed an agreement with Pasta People group, with a masterfranchise option based on the implementation of the network development plan. It assumes that in the Middle East and North Africa more Makarun points will appear in the next few years.

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Market News

Home appliances and consumer electronics market poised for slowdown

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After a few years of strong market growth of 4.5-6.5%, in the 2020-2024 perspective we should expect lower sales dynamics of consumer electronics, household appliances and electronic equipment. According to a new report from PMR, “Retail market of home appliances, electronics and digital media in Poland 2019. Market analysis and development forecasts for 2019-2024″.

The last few years have been very good for this part of the Polish retail market. It has grown at a robust pace, driven by factors such as a boom in housing and home renovations, households upgrading their televisions to larger screen sizes, or smartphone replacement. Additionally, a good economic situation combined with social transfers made Poles willing to use household appliances, audio and video equipment and electronic equipment.

Home appliances and consumer electronics market poised…

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