Spar invests in Bean Tree Cafe
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polski
The Spar chain is developing its own Bean Tree Cafe format and has just opened another outlet in Poland. The new cafe is located in Poznań and operates under the shop-in-shop formula. The Bean Tree Cafe project is present in other countries, including the Republic of South Africa, where it enjoys great popularity.
The new café of the Spar chain was opened in the Eurospar shop in Poznań and it is the third Bean Tree Cafe in Poland, which operates as part of small- and large-format shops. The other two cafes are located in Warsaw at Blue City and in Dąbrowa Górnicza. At each of the three points, Bean Tree Cafe operates in a different formula: the cafe in Poznan as a shop-in-shop, in Warsaw as a point at the entrance to the shop, and in Dabrowa Gornicza as a separate establishment. According to Wayne Hodson, CEO of your Sklep Spar, the café design is popular in other countries where customers have appreciated the opportunity to buy coffee, tea, and simple hot dishes.
This is not the only novelty from the Spar chain, as customers can already benefit from a new nationwide loyalty campaign. It offers up to 78% discount on premium vivo brand products from Villeroy&Boch Group. The campaign will run until 12 October and is only available for the Spar chain’s customers.
The Spar Group Ltd. is listed on the Johannesburg Stock Exchange in South Africa and became the exclusive master franchisor of Spar in South Africa in the 1960s. The chain now operates in several African countries, including Angola, Zambia, and Botswana, as well as in the European market, such as Ireland, parts of England, Switzerland, and Sri Lanka.
Spar is not the only chain that is investing in the development of coffee shops in Poland. Since mid-August customers can already benefit from the Shell Café programme at Shell petrol stations. It is worth noting that food service in non-gastronomic outlets is on an upward trend and growing very dynamically, outpacing the HoReCa market, which includes sales in gastronomic outlets.
