PMR: Number of flexitarians is growing fast

Wpis dostępny jest także w języku: polski

In a survey that we conducted in April on a representative sample of more than 1,000 Poles, 9% of respondents said they practiced a meat-free diet. That’s up 3 percentage points on the same month in 2020. 6% described themselves as vegetarian, and 3% as vegan. Half of this group switched to their current diet in the last 2.5 years; only a quarter did so more than 5 years ago.

But growing faster, our survey suggests, are the ranks of flexitarians, i.e. people who eat less meat than they used to, but without adopting a fully meat-free diet. Of the respondents in our sample whose diet includes meat, as many as 30% said they had reduced its consumption over the past year. The proportion was particularly high among women (37%, vs. 21% of men), residents of the biggest cities (39% of those who live in cities with more than 500,000 inhabitants), persons with tertiary education (38%), and those from the top income group, i.e. whose net monthly income per household member is more than PLN 3,000 or €664 (34%). Just 2% increased their consumption of meat in the period, including a mere 1% of women (and 4% of men).

Plant-based cuisine in social media

That consumer interest in plant-based food is growing and extends well beyond vegetarians and vegans is also evident from the popularity of social media accounts that deal with this topic. In our survey, 16% of the respondents who eat meat said they followed Facebook profiles about plant-based food, and 11% followed Instagram accounts. Among meat-free respondents, the numbers were 52% and 56%, respectively.

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