PMR: Poles buy coffee makers and other small kitchen appliances in pandemic
With the widespread switch to home-working and with restaurants and cafés reduced to takeaways and delivery for much of the past year, Poles have had to change their coffee drinking habits in the pandemic, and the category is increasingly consumed at home. A survey conducted by PMR in March 2021 among people who purchased home furnishings or DIY products in the preceding 12 months found that fully 23% of the respondents also bought a coffee machine during this period.
Respondents aged between 18 and 34 years were most likely to report the purchase of a coffee machine – 25%. But the proportion was only slightly lower in the older age groups: 23% among 35- to 54-year-olds, and 21% among those aged 55 and over.
In terms of other demographic characteristics, the number who purchased a coffee machine was highest among residents of large cities (27%), people with higher education (27%) and those from the top income group (28%).
Toasters and waffle makers
In another telling finding, more than a third of respondents stated that they bought a toaster or waffle maker in the year to March 2021. As in the case of coffee makers, the number was highest among the youngest respondents, aged between 18 and 34 years – 40%; and lowest among the oldest respondents, aged 55 and over – 27%. Also, a higher proportion of women than men reported such a purchase – 39% vs. 29%.
More information from the study in the latest PMR report: Home furnishings retail market in Poland 2021.
Senior Retail Analyst
A senior analyst with ten years of specialisation in the retail market in Poland and Central and Eastern Europe. Areas of specializations: home furnishing retail, clothing and footwear retail market, HoReCa market, and children’s products market.