Wpis dostępny jest także w języku: polski
Poles have been compelled to modify their purchasing habits, as a response to the coronavirus pandemic. We shop online more frequently and for larger items to cut down store visits, but also hope that shopping Sundays will return. According to a poll commissioned by CBRE, as many as 55% of consumers would prefer to do their shopping on Sundays, with one in three strongly in favor of the idea. The last edition showed that 51% of people supported opening stores on Sundays a year ago, which means that the trend is upward.
– Poles stopped shopping every Sunday for the first time in March 2018. The argument was made at the time that it was a terrible idea since Sunday is one of the few days when people can go shopping. Then the pandemic broke out, and proponents of reintroducing shopping Sundays grew in number. One of the most critical points made was that, the spreading of customer traffic over seven days rather than six helps to more easily adhere to guidelines such as social distancing. Currently, the idea to ban trading on Sunday has more opponents than supporters. More than half of individuals, even more than a year ago, want to go shopping on any day of the week – says Magdalena Fratczak, head of the retail sector at CBRE.
Willingness to shop on Sunday stronger in urban than rural areas
According to the CBRE survey, 55% of consumers want the Sunday shopping option to return. This number was 51% in the previous study, conducted in June 2020. As a result, there was a 4 percentage point rise. One out of every three respondents is of an opposite opinion, and 14% have yet to come up with an opinion on the topic. There is a clear distinction between rural and urban dwellers on this subject. In the countryside, 48% of respondents support restoring the ability to operate stores on Sundays, while the number in cities with populations of over 500,000 people is as high as 64%. In smaller cities with a population of 20,000 to 500,000, between 56% and 60% of people believe that shopping Sundays should return.
With equal zeal, both the young and the old want shopping Sundays back. Specifically, 62% of 18-24 year olds and the same number of 55+ year olds prefer to shop on any given weekday. More than half of 25-34-year-olds and 45-54-year-olds want trade Sundays to return. Over 40% of those aged 35 to 44 are in support of shopping Sundays being reinstated. There were also no significant variations between men and women with regards to Sunday shopping preferences, with 54% of women and 55% of men preferring shopping Sundays to return.
Who will gain from the reintroduction of Sunday shopping?
People for whom Sunday is one of the few days available for shopping, as well as businesspeople whose business plans envisage seven-day working week, are the major beneficiaries of the reintroduction of trade Sundays. The implementation of such a solution would also benefit businesses who have suffered as a result of the retail sector’s repeated lockdowns. We must also consider personnel, particularly students, who may be available for weekend labor.
– Another significant advantage of trading on Sunday is the increased traffic dispersion, which is critical in the face of the looming threat of further coronavirus outbreaks. There is a hygienic regime in place at all businesses and shopping malls, and there is no sign that this will change very soon. In this regard, the restoration of shopping Sundays implies increased customer protection. It’s also an additional day for entrepreneurs that have suffered greatly as a result of previous lockdowns – Magdalena Fratczak concluded.