Market News

New market leader?

In the coming years, RTV Euro AGD will give way to the market leader for Media Expert. The chain will be the market leader thanks to the opening of new stores and the growing popularity of its online store.

According to PMR estimates, in the coming years Media Expert will overtake the current market leader in consumer electronics. In recent years, the company has recorded double-digit revenue growth, reaching a record 17% growth in 2018. These increases are achieved both by expanding the distribution channel, as well as by increasing the popularity of the chain’s online store. In 2019 alone, the chain opened 18 stores.

According to PMR’s data, internet is the fastest growing channel on consumer electronics market. The channel reaches growth almost twice as fast as the whole market. According to PMR’s forecasts, by 2024 the Internet will reach almost 1/3 of the entire electronic goods market.

High degree of market concentration

Trade in white and brown goods and electronics is one of the most concentrated parts of the retail market in Poland. The five largest players already have a share of over 70%. The  continuing consolidation of the market results from the fact that the large players are growing mainly due to the competitive struggle – i.e., at the expense of rivals – and not thanks to rising demand from consumers. Media Expert’s sales growth is impressive, but some other chains, such as Neonet, are doing worse.

It is also worth noting changes on the market. On the one hand, the position of the largest players, i.e. RTV Euro AGD and Media Expert, is strengthening. On the other hand, the decision by Media Saturn Holding, the number three player, to scrap the Saturn brand and convert the stores to Media Markt shows that even the biggest players have to try harder in order to at least maintain their position.

Leave a Comment

Your email address will not be published.

You may also like

Market News

Belarusian C&F market – enormous potential and little competition

post-image

The Belarusian clothing and footwear market, when compared to its neighbours, is admittedly unsaturated, marked by a significantly low number of international brands, suitable retail spaces, competition level, and is still on its early stage of development. This, in turn, implies the capacity and sufficient potential for further growth.

General outline of the Belarusian clothing and footwear market

According to the official statistics, the retail sales turnover in 2018 amounted to BYN 1,542.6m (€653.13m), an 18.6% increase, year on year, in the clothing segment and BYN 717.1m (€303.6m), a 13.9% increase, year on year, in the footwear segment. The share of domestic products hovers around 50%.

However, these figures present an illustrative but not an exhaustive account, since a significant share of products present at open-air markets, which is still an important shopping destination in the country, marked by the relatively high number of “grey market” goods.

According to the MASMI 2017 survey,…

Read More
Market News Trends

Carrefour withdraws disposable plates and plastic cutlery from sale

post-image

Carrefour decided not to sell disposable plates and plastic cutlery. Additionally, the chain introduced biodegradable private label hygiene products in its stores.

 

Ecological solutions at Carrefour

Carrefour decided to withdraw disposable plates and plastic cutlery from sale. These products are covered by Directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment. The Directive provides for a ban on the marketing of disposable plastic products that have environmentally safe substitutes (e.g. plastic sanitary sticks, plastic cutlery). The ban is expected to enter into force in July 2021.

In addition, the chain has introduced Ecocert and GOTS certified cosmetic pads and cosmetic swabs.

Grocery chains reduce plastic use

Carrefour, like other food chains, also carries out a number of other environmental protection measures. Last year, Carrefour stores introduced the possibility of packing fruit, vegetables and other products…

Read More
News Trends

By 2025, internet sales will account for over 15% of the Polish cosmetics market

post-image

For several years now, online has been the fastest growing channel of the cosmetics retail market in Poland, and this will not change in the coming years. Between 2020 and 2025, internet sales will grow by an average of 9.5% a year, i.e. more than three times faster than the market as a whole, according to a new report from PMR, “Cosmetics retail market in Poland 2020. Market analysis and development forecasts for 2020-2025“.

In 2019, online sales of cosmetic products in Poland reached PLN 2.6bn (€611m), and accounted for almost 11% of the entire cosmetics retail market. According to PMR forecasts, this share will increase to almost 16% in 2025.

Several factors explain the fast growth of the internet channel. For one thing, cosmetics chains have been launching their e-shops. All the major ones have now done so. The last of the pack to enable online…

Read More
Market News

Lewiatan launches self-service concept

post-image

The first self-service Lewiatan’s store, or rather a vending machine, launched in the last days of January in Krakow. Since this “shop” is self-service, it will be open 24 hours a day, seven days a week. Including holidays and non-commercial Sundays.

The first self-service Lewiatan’s vending machine was launched in front of the chain’s store, operating in Krakow. The outlet offers nearly 200 SKU, including beverages, snacks, dairy products, pre-packaged meat, bread, ready-to-go meals. The facility also offers hot coffee, tea or chocolate from a machine. However, due to the lack of possibility to verify the age of the customer, there is no alcohol in the assortment.

The vending machine is operated via a multimedia touch panel. In turn, the ordered product is introduced into a special elevator by means of a conveyor belt, and the collected purchased products are delivered to the window where the purchases are issued.

New “store” will…

Read More
Market

Second Primark store in Poland?

post-image

Primark clothing chain plans to open its first store in Poland in spring this year in Galeria and Młociny in Warsaw. In the meantime, information about another planned opening of Primark in Poland – in Poznan – has already appeared.

 

Primark enters Poland

The long-awaited Primark clothing chain in Poland announced the opening of its first shop in the country, at Galeria Młociny in Warsaw in spring 2020. In the meantime, information about another location has also appeared – in Galeria Posnania in Poznan. The store is to open in 2021.

Posnania is a shopping mall opened in Poznan in 2016, visited annually by over 12 million people.

Clothing and footwear market in Poland with growth prospects

According to PMR data, in 2018 the clothing and footwear market in Poland was worth nearly PLN 37bn and grew by 4.5% compared with the previous year. We estimate that in 2019 the market increased at a…

Read More
Consumer Research News

Klub Rossmann leads among drugstore chains mobile apps

post-image

Definitely the most popular mobile app among cosmetic drugstore chains is Klub Rossmann – 94% of respondents have it on their phones. Mobile apps of other chainsare much less popular.

According to a survey conducted by PMR in December 2019 on a targeted group of Poles who had purchased cosmetics within 30 days preceding the survey, Rossmann is the most popular mobile app of cosmetics brands or stores among Poles.

Among the respondents who have cosmetic apps installed on their phones, as much as 94% declare having Rossmann chain app. Klub Rossmann is the is more often used by women and people in the 55 age group and those with higher education.

Other chains’ apps are much less popular

The chain leads in its category in terms of popularity with consumers. The next most popular mobile app is Hebe app, 15% of the respondents has it on their phones. In turn, mobile app…

Read More