Wpis dostępny jest także w języku: polski
Czech company Notino has decided to expand into new European markets. This time, the cosmetics giant has started operations in Ireland, Estonia, Latvia and Lithuania. The next step in the company’s growth strategy is to develop distribution centres to help shorten delivery times for orders in other countries.
Notino simultaneously entered four new European markets and now operates in 28 countries. As Zbyněk Kocián, Notino’s CEO, emphasises, the number of countries in which the company plans to operate is not final. Additionally, Notino has invested in a new distribution centre, which has been established in Romania. Thanks to the centre’s newly opened location, orders are shipped not only from the Czech Republic, and customers from Greece and Bulgaria can use the Romanian warehouse to receive ordered products in a shorter time.
As Notino’s CEO explains, the expansion of the distribution centres is intended to provide the company’s customers with the best possible service and the fastest possible delivery of orders. With the distribution of products from Romania, deliveries to south-eastern Europe have been significantly accelerated. The planned distribution centre in Italy will help serve customers from Western European countries, including Spain and Portugal.
Notino invests in health
Notino is not only developing its logistics infrastructure but is also constantly expanding its product range. To meet the expectations of its customers, who have become even more sensitive to their health during the pandemic, Notino has introduced a category related to supplements, vitamins and nutrition. Later in November, the first Notino pharmacy will open in the Czech Republic, where, in addition to cosmetics and dermocosmetics, customers will be able to buy medicines.
Notino’s turnover in 2020 was more than EUR 560m, and the results were 42% higher year-on-year. Sales on the Polish market accounted for 19.5% of the company’s generated annual turnover. In 2021, Notino decided to expand its portfolio to 80,000 products. These included Polish brands such as Yope, Vianek, Sylveco, Inglot and Dr Irena Eris.