Pandemic and skin care: the most popular cosmetic ingredients of 2020 in Google searches

Wpis dostępny jest także w języku: polski

Our general skin care needs have changed with the COVID-19 pandemic. Due to social isolation, we use makeup less often and we pay more attention to skin health, and look for ways to eliminate discoloration, moisturize it and assure its healthy glow. Which skin care ingredients were most popular in 2020 in Google searches then?

The British website cultbeauty.co.uk has compiled a list of the 20 most popular skin care ingredients of 2020 by the largest number of Google searches – where the first three on the list got over 500,000 each.

Natural ingredients are all the rage in 2020

In the first place is vitamin C, which turned out to be an absolute hit. Skin care products containing vitamin C help fight skin discoloration, ensure its firmness and natural glow, and inhibit aging. 

The second place was taken by retinol, currently the most effective anti-wrinkle substance. Its position in 2021 is threatened by bakuchiol, also called bioretinol, which is its more organic counterpart, which helps with acne management, discoloration, signs of aging, and the excess sebum secretion. 

Castor oil is ranked third. This natural ingredient has been known for a long time, and the interest in organic products that boost regeneration has only increased during the pandemic. Castor oil is used in home treatments in order to promote eyebrow and eyelash growth, and restore nail cuticles. The remaining places in the top ten include: hyaluronic acid, squalane, salicylic acid, benzoyl peroxide, witch hazel, niacinamide and ceramides.

We have written more about the main trends in the cosmetics market in 2020 in a comprehensive summary here.

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