PMR report: In 2025 discounters will account for over 1/3 of the grocery retail market in Poland

Wpis dostępny jest także w języku: polski

In 2025, discounts will account for more than one third of the value of sales on the grocery retail market in Poland. Such forecasts are based on PMR’s latest report entitled “Grocery retail market in Poland 2020. Market analysis and development forecasts for 2020-2025”.

Poles love discounts

The results of the PMR consumer survey clearly indicate that discounts are the most popular shopping channel in Poland. In the three months preceding the April 2020 survey, nearly nine out of 10 Poles were shopping at discounts. More often than other groups buy in discounts: men, people aged 35-54, but also people with higher education.

PMR estimates indicate that in 2019 discount stores accounted for nearly 28% of the value of sales on the grocery retail market in Poland. By 2025 this share will exceed 35%. The dynamics of sales growth in the discount channel will exceed the growth of the grocery retail market as a whole.

Discounts await big changes

Although there are signs of slow saturation with this format, the discounts are still developing very dynamically. This is largely due to huge investments and advertising and promotional expenses of two chain stores – Biedronka and Lidla.

In the next two years, the discount channel will undergo major changes. Tesco stores will start operating in the discount channel, whose acquisition has been announced by the Netto chain (the decision of the Office of Competition and Consumer Protection is pending).  In July 2020, a new player – the Russian chain Mere – started operating in the discount channel. The Mere outlets are hard discounters, and the chain has plans to launch over 100 stores in Poland.

discount channel poland pmr dynamics

More information in the latest PMR report: Grocery retail market in Poland 2020. Market analysis and development forecasts for 2020-2025.

About the author

Agnieszka Skonieczna

Retail Business Unit Director

Analyst with over twelve years of experience. She heads the Retail department at PMR. Areas of specialisation: grocery retail, DIY and home furnishing markets.

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