PMR report: VOD market grows on COVID-19 pandemic
Wpis dostępny jest także w języku: polski
The COVID-19 crisis has contributed to increased activity of Poles in terms of using TV and VOD services. The social lockdown has shown that pay-TV and VOD services are important in the everyday life of Poles. Besides, the pandemic is an opportunity to perpetue more active video content viewing behaviour.
The results of the survey, broken down into individual generations of Poles, are interesting. With regard to pay-TV and VOD services only, they confirm the current market trends concerning age differences and the use of video services. The study shows that young people value video-on-demand services – both paid and free – more than television. At the same time, older generations of Poles still focus more on the offer of pay-TV.