Darkened lights, muted music, no commercials or employee announcements broadcast by a loudspeaker. Even quieter sound of scanned products. More and more chains, although in selected markets so far, introduce so called silent hours. During these hours, consumers shopping will be attacked by stimuli less than usual. This is within reach of people suffering from autism and their families.
In March 2018, such hours were introduced by the Lidl network in Ireland and Northern Ireland. Every Tuesday between 6 p.m. and 8 p.m. shops are quiet and the light becomes less bright. Asked by superbiz.se at the time, the Polish branch of the chain did not plan a similar solution in its stores.
Analogous actions were introduced, among others, by the Australian Coles network and the British Morrisons. According to recent reports, Carrefour is considering testing the solution on the Spanish market.