Wpis dostępny jest także w języku: polski
As part of the latest promotion in ALDI, a selection of RL9 products signed by Robert Lewandowski is available. The ALDI assortment includes a muesli bar, oat biscuit, and freeze-dried coffee. The offer is valid while stocks last.
The offer will appeal to fans of the Polish football player, as well as lovers of healthy eating and active lifestyle – assures ALDI. Under the banner of ‘The Supporter’s Necessity’, the chain is offering its customers a whole range of food products and beverages. These include branded products of the famous footballer under the RL9 brand: IceTea Junior RL9, freeze-dried beans, ground and instant coffee, muesli with strawberry, banana and cocoa flavoured oatmeal, oat cake with coconut and almonds, and a muesli bar.
The chain has already surprised Lewy’s fans and, as part of a temporary offer, presented a selection of home textiles, clothes and underwear with Robert Lewandowski’s image – a set of bedding, a baby bodysuit and children’s pyjamas. This time, customers will be able to taste delicacies of the RL9 brand. The chain has announced that more products signed by the Lewandowski family brands will soon appear in the temporary offer.
Extending the offer with vege and organic products
ALDI is successively introducing into its assortment products that support a balanced diet, vege and bio products. In 2020, ALDI in Poland introduced a new private label to its offer – ŚwiezeJesz. The new brand zoned the fruit and vegetables available at ALDI, more than half of which are products from Polish farmers and fruit growers. Launching the ŚwiezeJesz brand was yet another step taken by the chain to emphasise the brand’s freshness appeal and draw attention to this category in everyday shopping.
ALDI in Poland has 171 shops and employs nearly 3,500 people. The company focuses on long-lasting, fair and reliable business relationships with its suppliers, and meeting the requirements of a socially responsible company. The new brand slogan is “Once ALDI, always ALDI”, because favourite products make you want to come back.