Wpis dostępny jest także w języku: polski
Shell will present its new Shell Café on the Polish market in mid-August. The concept was previously tested on the CEE market, and in April 2021 the first stations in this format launched in the Netherlands. Tests in Poland, in turn, rolled out in late spring at the petrol station in Wrzesnia, Wielkopolskie voivodship. The concept also features two new, specially created coffee blends, as well as new ready-to-eat products.
Shell research shows that one of the main reasons why people stop at Shell stations is for coffee, and the new concept reflects that. The company launched first such unit in Netherlands in April, while also testing the concept on the Central and Eastern European market, including Poland. While the trial of the format started its petrol station in the town of Wrzesnia in the Wielkopolskie voivodship, the official inauguration will take on August 16.
The Shell Café concept in Poland will also include two new specially created coffee blends, as well as new ready-to-eat products. Shell now operates 429 petrol stations in Poland.
It is worth noting that food service in non-gastronomic outlets is on an upward trend and growing very dynamically, outpacing the HoReCa market, which includes sales in gastronomic outlets.