Shoper acquires rival platform Shoplo


Wpis dostępny jest także w języku: polski

Shoper has purchased 100% of shares in Shoplo Sp. z o.o. for up to PLN 17.5m. The acquisition will merge two platforms that rank among the most popular e-commerce solutions for running online shops in Poland.

Shoper is the owner of an e-commerce platform for running an online shop in the SaaS (Software as a Service) model, which enables offering services in the form of a subscription. The solution is already very popular, and by 2026 the company plans to support more than 50,000 online shops. The acquisition of the competitive Shoplo platform is expected to lead to synergies and influence the dynamic development of the company. Already in the first half of 2021, Shoper focused on investments, introducing, among others, sales through Polish and foreign trading platforms and integrations with CRM and ERP systems. The company will further develop its offer through new logistics services and an expanded range of financial services.

The Shoplo platform has so far offered its solutions to about 4,700 shops, which focused on sales in categories such as clothing, children’s products, and hobbies. Last year’s company’s revenues amounted to PLN 6.7m and reached PLN 4m in the first half of 2021. The estimated value of products sold (GMV) is calculated at PLN 537m in 2020 and PLN 364m in the first six months of this year.

As a result of the acquisition, Shoper gained rights to the Shoplo brand and its internet domains. Despite the takeover of customers, contracts, and business partnerships, Shoper did not acquire the technology and employees, explaining that the company already has its own platform and the required human resources. Users who have already utilised the Shoplo platform will be able to benefit from the solutions offered by the new owner, Shoper.

In the first half of this year, Shoper generated revenues of PLN 33.3m and the GMV of direct shops on the Shoper platform amounted to PLN 2.5bn, having increased from the previous level of PLN 1.8m. In addition, in July 2021, the company debuted on the main market of the Warsaw Stock Exchange and is one of the 30 companies there with the highest value of shares traded.

A detailed analysis of the latest trends, changes and strategies of the largest players in the e-commerce market can be found in the PMR report: “Online retail market in Poland 2021. E-commerce market analysis and development forecasts for 2021-2026“.

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