Single’s Day: Alibaba beat the 2019 sale in less than an hour
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Alibaba, the leader of the Chinese e-commerce market, has announced that during this year’s Singles Day he sold goods for over $74 bn (GMV). A year ago it was $38 bn, and it is very impressive that the 2019 sale was beaten this year in the first 30 minutes of the sale. This is a kind of show of strength before Black Friday in the United States and Europe on 27 November.
The luxury is doing well
According to Alibaba, as many as 250,000 brands participated in this year’s sales, of which 31 thousand were foreign brands (of which 2.6 thousand participated in the sales for the first time). In terms of sales value, apart from Chinese brands, the best results were recorded by American brands, as well as from such countries as (alphabetical order) Australia, Canada, France, Germany, Italy, Japan, Korea, New Zealand and Great Britain. Luxury brands were strongly represented, with a total of around 200, including Chanel, Dior and Net-A-Porter. What is more, a significant part of luxury brands took part in the event for the first time, including Prada, Cartier, Montblanc, Piaget, Balenciaga and Chloe.
During the first 111 minutes (Chinese symbolism) as many as 100 brands beat the sales of RMB 100m, i.e. about PLN 57m. These included Nike, Adidas, Apple, L’Oreal, Estee Lauder, Xiaomi and Haier. 16 brands selling computer, communication and consumer electronics products achieved such a sales result within the first hour of sale. Moreover, in just the first 40 minutes, sales of beauty products generated over RMB 10bn in GMV (nearly PLN 6bn), and in the first hour it exceeded 150% annual sales growth.
AliExpress is also growing in Poland
This year’s record sales during Singles Day were certainly influenced by the fact that they lasted longer than in previous years. In addition to the traditional sale on 11 November, Alibaba also launched an additional sales window on 1-3 November. Nevertheless, the sales results are impressive.
Alibaba, through AliExpress portal, operates also in Poland. According to PMR estimates, it is responsible for only a few percent of the Polish e-commerce market, but it is the most recognizable foreign service in Poland. Since the end of 2019, AliExpress parcels to Poland can be collected in InPost parcel machines (we wrote more about it here). In the period from July to November this year, the number of such AliExpress shipments increased by 100%. In addition, recently Alibaba and InPost declared that by the end of this year all parcels will be delivered to the parcel machine within a maximum of 10 days from the order (currently applies to about half the parcels). This will certainly contribute to the increase in popularity of the Chinese service in Poland.
