Wpis dostępny jest także w języku: polski
The Polish clothing brand Tatuum has decided to broaden its online shop offer with a marketplace under the Slowly brand. It is an answer to the growing expectations of clients who more and more willingly reach for high-quality products, including those from local producers.
Tatuum is a brand that has been present on the Polish market for 25 years, and it focuses on slow-fashion projects. It owes its reputation to quality and original design. As Marta Najbert-Sykulska, Marketing & Ecommerce Director, explains, Tatuum has been implementing the strategy of slow life and slow fashion for years, and the increase of interest in these trends encouraged the company to broaden its offer. Zuzanna Wesołowska-Kubiak, head of strategic partnerships, adds that currently, the slow fashion shopping experience is very fragmented and of low quality, and the new shopping space is a response to the consumers’ expectations, striving for a more conscious life.
Slowly supports local brands
Slowly allows bringing together local and regional brands that value quality and sustainability. According to Paweł Kapłon, CEO of PAAN Capital, the owner of the Tatuum brand, the new Slowly marketplace supports building the slow segment not only in Poland but also in the region. Thanks to the cooperation with Tatuum, the brands receive support in the areas of technology, logistics, consultancy and media, and they can also reach the ever-growing customer base.
Tatuum expands e-commerce and partnership relations
Pandemic has caused Tatuum to strongly expand its online sales channel. The company also wants to share its knowledge about e-commerce with partner brands to be able to achieve business goals together. As Zuzanna Wesołowska-Kubiak adds, Tatuum emphasizes win-win business, which is based on transparent cooperation and fair partnership relations that ensure B2B success.
Slowly sales platform
Products under the Slowly brand are available at tatum.com/slowly and are divided into four categories: beauty, home and garden, yoga and workout and Slowly wardrobe. However, according to Zuzanna Wesołowska-Kubiak, Slowly is not only a sales platform but also a community focused on conscious living. The brand creates dedicated playlists and is present on social media, where it shares inspirations and rituals that emphasise self-care. The brand aims to convince customers that the idea of slow life is accessible to everyone.