Consumer Research News Trends

What do Poles buy as a Christmas gift?

Christmas is right around the corner. Thus, one of the most important aspects of Christmas (especially for children) is giving each other gifts.

According to, the research conducted by Allegro and Mobile Institute Poles intend to spend an average of PLN 482 on gifts in 2019. On the other hand, the Provident’s Barometer data show that the total Christmas spending per capita will reach PLN 1,722 on average. Thus, this amount shows how important the pre-Christmas period is for the retail market.

What do we like to get for Christmas?

Among the most popular gifts, there are traditionally several product categories and this year is no different. According to the Provident Barometer, Poles would like to receive: electronic articles (15%), cosmetics/perfume, books (11% each) and jewellery (4%). For Polish women, the best gifts would be cosmetics or perfumes (20%), jewellery (15%), books (8%) and electronics (5%). As many as 82% of respondents expect to receive at least one gift during the coming holidays.

Is any product suitable as a gift?

Some products are suitable as gifts and others are definitely not. According to PMR survey for “Private label retail market in Poland 2019” report, 42% of consumers believe that private label products are not suitable for a gift. Otherwise, 32% of respondents has a different opinion. Women more often than men think that it is inappropriate to offer a private label product as a gift (44% vs. 38%).

Source: 2019

Leave a Comment

Your email address will not be published.

You may also like

Market

Lidl offers fresh sushi prepared by restaurant

post-image

The Lidl discount store chain has introduced fresh sushi sets to its offer of ten stores in Poznań and the surrounding area. Sushi is prepared by the Yattai Sushi Bar restaurant in Poznań.

 

Lidl offers fresh sushi prepared by restaurant

The offer of fresh sushi sets will be available in ten Lidl shops in Poznań, Poland, and its surroundings. The sets will be prepared and delivered in the morning by the Yattai Sushi Bar restaurant in Poznan.

Gastronomic sales in non-gastronomic facilities increases in Poland

The gastronomic market in non-gastronomic facilities (the value includes, among others, sales of ready-made coffee, hot dogs, etc.) increased by nearly 8% in 2019 in Poland. This market is growing rapidly and although in 2020 its rate of growth is expected to be slightly lower, it will grow at the higher rate than the entire food market in Poland.

For more information see the latest PMR report ,,Food…

Read More
Market News

Grocery retail market in Poland 2019

post-image

PMR presents a set of infographics from the report: Grocery retail market in Poland 2019. Market analysis and development forecasts for 2019-2024.

According to PMR’s estimates, the value of the grocery retail market in Poland in 2018 reached over PLN 279bn. In 2019, market value will grow by over 4%. Among other things, thanks to social programmes such as extension of the Family 500 programme to the first child in each family, the 13th pension, or tax reductions. The market is projected to grow by at least 3% per annum in the years until 2024.

Value and growth of grocery retail market in…

Read More
News

Children’s products retail market in Poland 2019

post-image

PMR presents a set of infographics from the report: Children’s products retail market in Poland 2019. Market analysis and development forecasts for 2019-2024.

According to PMR data, in 2019, children’s products market exceed PLN 15bn (€3.5bn) for the first time. After a slowdown in 2018, growth in the Polish market for children’s products pick up to 4.8% in 2019.

Value of the children’s products retail market


The most frequently purchased children’s products

The largest players

Read More
News Trends

Perfumeria Quality Missala for GOCC

post-image

Perfumeria Quality Missala created the first fragrance for The Great Orchestra of Christmas Charity (GOCC). Perfumes can be bought in the foundation’s online shop. What is more, the income from perfumes’ sale will be donated for the account of the 28th Great Orchestra of Christmas Charity Final.

Perfume Music has been created especially for the GOCC by the chain of exclusive perfumes – Perfumeria Quality Missala. This is the first fragrance that was created for the Great Orchestra of Christmas Charity. 500 limited edition bottles were created especially for the Great Orchestra of Christmas Charity with a capacity of 50 ml of perfumed water, available through the SiemaShop.pl website for 290 PLN.

The perfume was created in cooperation with the co-owner of the perfumery – Michał Missala and Douglas Morel, a graduate of the Parisian perfumery school ISIPCA. According to Jurek Owsiak’s idea, the composition of the fragrance refers to the…

Read More
Market News

Home appliances and consumer electronics market poised for slowdown

post-image

After a few years of strong market growth of 4.5-6.5%, in the 2020-2024 perspective we should expect lower sales dynamics of consumer electronics, household appliances and electronic equipment. According to a new report from PMR, “Retail market of home appliances, electronics and digital media in Poland 2019. Market analysis and development forecasts for 2019-2024″.

The last few years have been very good for this part of the Polish retail market. It has grown at a robust pace, driven by factors such as a boom in housing and home renovations, households upgrading their televisions to larger screen sizes, or smartphone replacement. Additionally, a good economic situation combined with social transfers made Poles willing to use household appliances, audio and video equipment and electronic equipment.

Home appliances and consumer electronics market poised…

Read More
Trends

Increase in choice of food for vegans and vegetarians in Poland

post-image

Restaurants and fast food bars have seen an increase in the number of meals for vegetarian and vegan guests. The largest chains have recently introduced or expanded their offers for vegans and vegetarians.

 

Restaurants and fast food bars expand offer for vegetarians

Restaurants and fast food bars have seen an increase in the number of meals for vegetarian and vegan guests. The largest chains have recently introduced or expanded their offers for vegans and vegetarians. In November 2019, McDonald’s introduced a non-meat burger (“Burger Drwala Wege”) as part of its “Burger Drwala” seasonal offer in Poland. Burger King had previously introduced a non-meat Rebel Whopper. This sparked controversy, when it was discovered that the plant-based burgers were made on the same grills as those composed of meat. In addition, KFC has had a non-meat sandwich based on Halloumi cheese since May 2019. Furthermore, the Polish chain Bobby Burger has taken a further step: in November 2019 it introduced the first full…

Read More