Well-known network of fitness clubs with a strategic investor

Wpis dostępny jest także w języku: Well-known network of fitness clubs with a strategic investorpolski

A chain of Fitness World clubs, consisting of nearly 20 outlets, has gained a strategic investor. It is one of the largest players on the private healthcare market, Medicover Polska.

Rescue from the bankruptcy of fitness clubs?

The pandemic proved to be merciless for the fitness club industry, which had to suspend its activities for a very long time every day. Such establishments have been closed since 17 October (they could not operate in the spring either) and will certainly not open before 17 January 2021. Many entrepreneurs have not withstood the pressure to maintain staff and premises and have been forced to close down their facilities. The Fitness World chain of clubs found itself in a similar situation and decided in November 2020 to permanently close its 19 branches. The reason? A lack of liquidity.

However, this story has found a positive ending, because the chain has found an investor. It was taken over by Medicover Polska, a company specialising in private medical care. Fitness World network is present on the Polish market since 2015. Medicover also owns the operator of OK System sports packages, which allows employees to use gyms, aquparks, swimming pools, yoga and dance schools, bowling alleys or go-kart tracks.

Limited gym and fitness options

The pandemic has brought about changes in the way Poles practice and finance their physical activity. According to a survey conducted by PMR in October 2020, 25% of the respondents – people buying sports goods – admit that they have reduced their exit to gyms, swimming pools and fitness facilities compared to the period before the outbreak of the pandemic. In turn, 14% of respondents have completely stopped visiting such places.

More on how the COVID-19 pandemic affected the sports goods market in Poland in the latest PMR report: Sports goods and sportwear market in Poland 2020. Market analysis and development forecasts for 2020-2025.

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