The first foreign shop of the CCC Group’s HalfPrice chain, which offers products of well-known brands at reduced prices, has launched in Hungary. The brand started its activity in Poland in May 2021 and pursues expansion into foreign markets as one of its important business goals. HalfPrice is a chain offering a wide range of articles…
In May 2021, Azeta online drugstore was launched in Poland. The online drugstore belonging to the Maxima Group is present in Lithuania, Latvia and Estonia is another chain that in 2021 decided to enter the Polish market. Earlier this year such plans were announced by the Dm-drogerie markt chain. Azeta online drugstore, owned by the…
The online distribution of dermocosmetics on the Polish market is carried out by online pharmacies, e-stores, including online drugstores and perfumeries (rossmann.pl, hebe.pl, superpharm.pl, notino.pl) or internet portals. According to PMR forecast, the e-stores dermocosmetics market will grow at a double-digit rate in 2021. The recent years brought about major changes in the cosmetic e-commerce market….
Of the non-cosmetic assortment sold in cosmetics stores, household chemicals generate the highest revenues, according to PMR estimates. The full findings of the analysis were presented during a recent PMR In-Sector Insight event. Drugstore chains expand non-cosmetic offer Over the past few years there has been a clear trend in Poland for drugstores to increase…
Colour cosmetics is the second largest segment of the beauty products market, with a projected market share of nearly 20% in 2026. This is due to the increase in spending on this category among consumers. Colour cosmetics is the second largest segment of the beauty goods market after personal care and bath, and this channel…
In a new survey carried out in January 2021, PMR asked Poles about products other than cosmetics that they buy in drugstores. Household chemicals topped the list, mentioned by more than half of respondents. The full findings of the study were presented during a recent PMR In-Sector Insight event. Apart from cosmetics, what do Poles…
Despite the coronavirus pandemic, the cosmetics market in Poland recorded positive growth in 2020. The market grew by around 1.6% to some PLN 25bn. Moreover, in 2021, as a result of the slow relaxation of restrictions and the return of consumers to their old behaviour (i.e. greater activity outdoors, more frequent visits to shops or…
BeBio cosmetics, signed by the name of a well-known fitness trainer, Ewa Chodakowska, are available in the pharmacy channel since December. This is a result of cooperation with the pharmacy chain Dr. Max. In Dr. Max’s pharmacies, BeBio will offer shower gels, lotions, deodorants, liquid soaps and hand creams. The manufacturer declares that they contain…
Our general skin care needs have changed with the COVID-19 pandemic. Due to social isolation, we use makeup less often and we pay more attention to skin health, and look for ways to eliminate discoloration, moisturize it and assure its healthy glow. Which skin care ingredients were most popular in 2020 in Google searches then?…
What trends shaped cosmetics retail in Poland in 2020? A pandemic-induced surge in online shopping was the most prominent one. But there were others that helped to define the year. We have picked five trends that we think were most important. The coronavirus pandemic, which reached the country in March, significantly transformed consumer attitudes and…
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