Wpis dostępny jest także w języku: polski
In view of the prevailing pandemic conditions and the increasing prevalence of the digital trend, the Intersport chain has decided to take a step forward and create a marketplace, i.e. a trading platform dedicated to the sale of retail items.
Expanding the company’s online sphere has become one of Intersport’s objectives for the coming year. The first key action is to modernise the business model based on omnichannel retailing. Therefore, it is planned to introduce an ERP/POS/WMS/BI system that is based on a modern online sales platform. At a later stage, video chat services for consumers of the online shop are to be initiated. The sports marketplace will be characterised by high quality in terms of technology and cooperation with major sports equipment manufacturers.
Stable market for sports goods
A PMR study conducted in October last year found that average monthly spending on sporting activities fell by 4.9% year on year. According to our forecasts, the market will return to growth in 2021 and this can also be seen in Intersport’s results. The chain achieved sales growth of 25% in February, which is a good prognosis for the coming months.