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Polomarket becomes sponsor of new reality show

Pilot od telewizora

The Polomarket supermarket chain has announced that it has become a sponsor of the new reality show ,,Tesciowe i synowe. I kto tu rzadzi?” (“Mother-in-law and daughter-in-law. Who is in charge here?”). This is another investment of the chain in a TV sponsoring project in the last two years.

Polomarket focuses on product placement

On 10 September, the Polomarket supermarket chain announced that it has become a sponsor of the new reality show “Tesciowe i synowe. I kto tu rzadzi?” (“Mother-in-law and daughter-in-law. Who is in charge here?”). The investment in a TV sponsoring project is to help promote the Polomarket brand and private label products.

The scenario of the program assumes a competition of four pairs (mother-in-law and daughter-in-law). While performing the tasks, it will be necessary to make purchases – at Polomarket stores. In this way the supermarket chain wants to locate its products.

Krzysztof Szultka, director of network marketing, has said, that this is another investment of the network in a TV sponsoring project in the last two years. Previously, Polomarket had placed its brand and products in the consumer and culinary program “Zakupy pod kontrolą” (“Purchases under control”).

The Polomarket chain has over 280 stores in Poland.

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