Hilton launches the largest soap recycling programme in Europe to reduce landfill waste and help local communities. This is another step which chain has taken to achieve its environmental goal of halving the brand’s impact of on the environment.
In cooperation with Clean the World, Hilton will take steps to reduce the amount of waste going to landfill. By recycling unused soaps from hotels in Poland and 16 other European countries. The goal is to reduce waste by over 130 tonnes per year and produce 1.4 million new soap bars being distributed to communities in need.
The expansion of Hilton’s soap recycling programme is a significant step towards achieving the brand’s goal of recovering 100% of the soap not used by hotel guests.
Nearly 200 hotels in Europe will join the programme
According to Hilton, every day as many as 5 million partially used soap cubes are thrown away in hotels around the world. At the same time, thousands of people die from a lack of access to basic hygiene products. Clean the World has found a solution to both of these problems by recycling partly used soap and supplying the needy with new soap cubes.
Nearly 200 hotels across Europe will participate in the soap recycling programme, supporting Hilton to achieve its targets of halving the environmental impact of the brand (including 100% recovery of partly used soap and 50% reduction of waste) and doubling its social investment.
The new European venture is an extension of the Hilton soap recycling programme, which has been implemented for a decade and is the largest in the hotel industry. To this day, the company produced 11 million new soap cubes – enough to wash up two billion hands.
Hilton’s environmental efforts
Hilton has also taken other steps to achieve its environmental goal of halving the amount of waste by 2030. The chain has already abandoned plastic straws, cocktail toothpicks and mixers in all its hotels around the world. The next step towards achieving this goal is a continuation of the replacement of personal care products in disposable packaging with larger size distributors. Thus, by the end of 2020, most hotel rooms around the world will be equipped with them.
Hilton is one of the oldest companies specialising in hotel services. It was established in 1919 in the US and took the name of its owner. Many brands operate within the chain; they vary by the offer and luxury level: Hilton Hotels and Resorts, Waldorf Astoria Hotels and Resorts, Conrad Hotels and Resorts, Canopy by Hilton, Curio, DoubleTree by Hilton, Embassy Suites, Hilton Garden Inn, Hampton by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton, and Hilton Grand Vacations. The chain consists of over 6000 hotels offering over 954 thousand rooms in 117 countries.