Another player in the grocery e-commerce market in Poland
Empik Marketplace intends to launch a Delicatessen category on its platform in March, reports Wiadomosci Handlowe. The platform’s grocery offering is already extensive, but is to be separated out as a separate category within the menu.
In the first stage of the project, Empik will focus on organic food. The company wants to cooperate with local producers – selling traditional and high quality products. The offer also includes coffee, tea and sweets. In the case of the latter category, Empik is planning to cooperate with both well-known brands on the market and niche brands.
The FMCG offer is not limited to food products. It also includes household chemicals. This category, according to the company, has very good growth prospects in the online channel..
PMR expert’s view
Retail Business Unit Director
The year 2020 saw extremely rapid growth in online sales across all categories, but in the grocery market it was particularly dynamic. Demand was fuelled by the indispensability of food products for everyday functioning and, consequently, the need to buy them regularly.
Although, according to PMR forecasts, in 2021 the dynamics of the e-grocery market will slow down compared to the record-breaking growth achieved in 2020, it will still be the highest among all channels in the grocery market. The current year has already brought some interesting investments at the beginning. In January Barbora (Maxima Grupe), the largest e-commerce operator of food and daily necessities in the Baltics, entered Poland. The company is a pure e-commerce player and currently operates only in Warsaw. On the other hand, Auchan has ventured outside the Warsaw market and since February it has also been delivering shopping to homes in Wroclaw. Frisco has also entered Wroclaw, at the end of 2020.
According to unofficial information, the Czech Rohlik also wants to enter the Polish market.