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PMR: Five key trends in Poland’s fashion retail in 2020
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PMR: Five key trends in Poland’s fashion retail in 2020

The coronavirus pandemic was the defining event of 2020. Its most profound consequence was to accelerate customer migration to online channels. Covid and e-commerce are the recurring themes in our pick of top five trends in fashion retail in Poland in 2020. Online share of industry sales rises sharply E-commerce had been a substantial and…

Black Friday – a record-high performance for many companies
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Black Friday – a record-high performance for many companies

This year’s Black Friday turned out to be a record sales record for many companies. Allegro, CCC and Zalando, among others, presented excellent results. Allegro: 2 million toys in a week Polish e-commerce giant reported that the Black Week, which lasted eight days (23-30 November), was “the biggest shopping festival in the history of the…

PMR report: High-price segment with 15% share in the fashion market
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PMR report: High-price segment with 15% share in the fashion market

The share of the higher price segment in fashion market is growing. In recent years, this segment has recorded a rise of 2 p.p., reaching a 15% market share. The strengthening of this segment is driven, among others, by the increased availability of premium brands in Poland and the growing popularity of multi-brand concepts offering…

InPost has launched the parcel machine no 9,000
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InPost has launched the parcel machine no 9,000

In the village of Wysocko Male near Kalisz, InPost has just launched its parcel machine (Paczkomat) number 9,000. The company emphasises that by building its network, it places parcel machines both in large and medium-sized towns as well as in small towns and villages. InPost packet machines (Paczkomaty) are currently available in 16 voivodship cities….

PMR report: By 2025 underwear will account almost 15% of fashion market
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PMR report: By 2025 underwear will account almost 15% of fashion market

According to PMR forecasts, underwear market will not suffer much compared to other segments of fashion market due to COVID-19, declining by 6% y-o-y. What is caused, among others, by low seasonality of underwear products. According to PMR estimates, undearwear retail market in Poland in 2019 was worth over PLN 4.8bn and accounted over 12%…

Online sales of clothing and footwear see a COVID-19-induced rise
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Online sales of clothing and footwear see a COVID-19-induced rise

The Polish clothing and footwear retail market will shrink in value in 2020 as a result of the coronavirus pandemic. Sales in all retail market segments will be lower than in 2019. There is one exception, however: e-commerce. E-commerce helps C&F retailers limit losses from physical stores’ shutdown For nearly two months after 14 March,…

Non-food retail will be hit hard by coronavirus
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Non-food retail will be hit hard by coronavirus

Closed stores in shopping malls, consumers staying at home for all but essential reasons, and an economy headed for recession: the blow that the coronavirus crisis will deal to the non-food retail market in Poland in 2020 will be a heavy one even under the most optimistic of scenarios, according to a new report from…

Coronavirus increases online shopping comfort
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Coronavirus increases online shopping comfort

After the decision to close non-food stores in shopping malls from 14 March, clothing, footwear and home furnishing chains were forced to move virtually all their activities to the Internet. Thus, retailers introduces further facilities to encourage customers to shop more often. Free deliveries, longer return periods A number of e-shops have introduced free deliveries…

By 2025, internet sales will account for over 15% of the Polish cosmetics market
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By 2025, internet sales will account for over 15% of the Polish cosmetics market

For several years now, online has been the fastest growing channel of the cosmetics retail market in Poland, and this will not change in the coming years. Between 2020 and 2025, internet sales will grow by an average of 9.5% a year, i.e. more than three times faster than the market as a whole, according…