Consumer Research

Do Poles hunt for a deal on Black Friday or Cyber Monday?

According to a recent PMR survey, fewer than one-third of Poles (28%) make purchases on Black Friday or Cyber Monday. The prevalence of the phenomenon does not differ substantially between women (29%) and men (27%).

Will Poles hunt for a deal on Black Friday or Cyber Monday?

Black Friday this year was on 29th November. Another opportunity to do shopping at promotional prices will appear on the so-called Cyber Monday, on 2nd December.

In Poland, Black Friday and Cyber Monday are becoming more and more popular every year, but still a small percentage of Poles declare shopping on those days.

Fewer than one-third of Poles make purchases on Black Friday or Cyber Monday

In our latest survey carried out at the end of August and beginning of September 2019, we asked Poles whether they shop during Black Friday or Cyber Monday. Less than one third (28%) responded positively. Shopping during this type of action is practically equally popular among men (27%) and women (29%).

What are the characteristics of a Pole buying during Black Friday or Cyber Monday? On these days, shopping is more popular among young Poles (in the group of people under 34 years of age the percentage of shoppers is 48%, while in the group of people over 55 years of age it drops to 8%). In addition, Black Friday and Cyber Monday are the most popular among the inhabitants of large cities (over 500,000 inhabitants) and those whose household consists of three to four people (40%).

Popularity of shopping on Black Friday and Cyber Monday among Poles

According to a recent PMR survey, fewer than one-third of Poles (28%) make purchases on Black Friday or Cyber Monday.

Leave a Comment

Your email address will not be published.

You may also like

Market News

Food service in non-gastronomic outlets is growing rapidly

post-image

The value of food service in non-gastronomic outlets – i.e., sales of ready-to-eat dishes,  baked goods, hot dogs, coffee, etc. in places like shops – grew by 7.9% in 2019 and amounted to PLN 7.5bn (€1.8bn). And in 2020 it will reach PLN 8bn (€1.9bn), according to the latest report from PMR, “Food service in non-gastronomic outlets in Poland 2019. Market analysis and development forecasts for 2019-2024”.

Food service in non-gastronomic outlets is growing very dynamically, outpacing the HoReCa market, which includes sales in gastronomic outlets. Although a lower growth rate is expected in 2020, this market will continue to grow faster than the total food market in Poland.

Value of food service in non-gastronomic outlets in Poland

Read More
Personnel Changes

New president of Lidl Poland appointed

post-image

Włodzimierz Wlaźlak will serve as President of Lidl Polska from March 2020. He will replace Maksymilian Braniecki, who joined the management board of Lidl Stiftung & Co. KG in January 2020.

Changes in Lidl Poland

Włodzimierz Wlaźlak, a former member of the board of directors of Lidl Polska, will serve as President of Lidl in Poland from March 2020. Maksymilian Braniecki, former President of Lidl Polska, joined Lidl Stiftung & Co. KG and is responsible for stores in Poland, the Czech Republic, Romania, Bulgaria, Slovenia, Hungary and Slovakia.

Maksymilian Braniecki has been working for Lidl for 17 years – in 2012-2015 he managed Lidl Romania. Włodzimierz Wlaźlak has also been associated with the company for 17 years.

The Lidl discount chain has over 700 stores in Poland.

Read More
Market News

New market leader?

post-image

In the coming years, RTV Euro AGD will give way to the market leader for Media Expert. The chain will be the market leader thanks to the opening of new stores and the growing popularity of its online store.

According to PMR estimates, in the coming years Media Expert will overtake the current market leader in consumer electronics. In recent years, the company has recorded double-digit revenue growth, reaching a record 17% growth in 2018. These increases are achieved both by expanding the distribution channel, as well as by increasing the popularity of the chain’s online store. In 2019 alone, the chain opened 18 stores.

According to PMR’s data, internet is the fastest growing channel on consumer electronics market. The channel reaches growth almost twice as fast as the whole market. According to PMR’s forecasts, by 2024 the Internet will reach almost 1/3 of the entire electronic goods market.

High degree of…

Read More
News Trends

Wildberries already launches in Poland

post-image

Russian retailer Wildberries opened an online store in Poland and the first pickup point in Warsaw. Moreover, the company plans to open nearly 100 such points in Poland.

Wildberries, a Russian online store, in January started an online sale in Poland. Customers can order products through the website by free delivery, as well as in the collection points equipped with fitting rooms. Currently the first such point is located in Warsaw. However, the company plans to open nearly 100 Wildberries order collection points in the country.

The e-shop website offers over 14.8 thousand brands of women’s, men’s and children’s clothing, footwear, accessories and toys. What is more, the company plans to successively expand this assortment.
At this moment, he company is present in Russia, Belarus, Kazakhstan, Armenia and Kyrgyzstan. However, according to the company authorities, the company plans to enter the European Union market. After Poland the retailer considers entering the Slovakian…

Read More
Market

Lidl offers fresh sushi prepared by restaurant

post-image

The Lidl discount store chain has introduced fresh sushi sets to its offer of ten stores in Poznań and the surrounding area. Sushi is prepared by the Yattai Sushi Bar restaurant in Poznań.

 

Lidl offers fresh sushi prepared by restaurant

The offer of fresh sushi sets will be available in ten Lidl shops in Poznań, Poland, and its surroundings. The sets will be prepared and delivered in the morning by the Yattai Sushi Bar restaurant in Poznan.

Gastronomic sales in non-gastronomic facilities increases in Poland

The gastronomic market in non-gastronomic facilities (the value includes, among others, sales of ready-made coffee, hot dogs, etc.) increased by nearly 8% in 2019 in Poland. This market is growing rapidly and although in 2020 its rate of growth is expected to be slightly lower, it will grow at the higher rate than the entire food market in Poland.

For more information see the latest PMR report ,,Food…

Read More
Market News

Grocery retail market in Poland 2019

post-image

PMR presents a set of infographics from the report: Grocery retail market in Poland 2019. Market analysis and development forecasts for 2019-2024.

According to PMR’s estimates, the value of the grocery retail market in Poland in 2018 reached over PLN 279bn. In 2019, market value will grow by over 4%. Among other things, thanks to social programmes such as extension of the Family 500 programme to the first child in each family, the 13th pension, or tax reductions. The market is projected to grow by at least 3% per annum in the years until 2024.

Value and growth of grocery retail market in…

Read More