According to a recent PMR survey, fewer than one-third of Poles (28%) make purchases on Black Friday or Cyber Monday. The prevalence of the phenomenon does not differ substantially between women (29%) and men (27%).
Will Poles hunt for a deal on Black Friday or Cyber Monday?
Black Friday this year is on 29th November. There is just over a month left before the “the biggest sales event of the year”. Another opportunity to do shopping at promotional prices will appear on the so-called Cyber Monday, on 2nd December.
Black Friday is associated with the start of the shopping season before Christmas in the United States, where this day is particularly popular. Black Friday is a day of sale in stationary stores, and Cyber Monday – in online stores.
In Poland, Black Friday and Cyber Monday are becoming more and more popular every year, but still a small percentage of Poles declare shopping on those days.
Fewer than one-third of Poles make purchases on Black Friday or Cyber Monday
In our latest survey carried out at the end of August and beginning of September 2019, we asked Poles whether they shop during Black Friday or Cyber Monday. Less than one third (28%) responded positively. Shopping during this type of action is practically equally popular among men (27%) and women (29%).
What are the characteristics of a Pole buying during Black Friday or Cyber Monday? On these days, shopping is more popular among young Poles (in the group of people under 34 years of age the percentage of shoppers is 48%, while in the group of people over 55 years of age it drops to 8%). In addition, Black Friday and Cyber Monday are the most popular among the inhabitants of large cities (over 500,000 inhabitants) and those whose household consists of three to four people (40%).