BeBio cosmetics, signed by the name of a well-known fitness trainer, Ewa Chodakowska, are available in the pharmacy channel since December. This is a result of cooperation with the pharmacy chain Dr. Max. In Dr. Max’s pharmacies, BeBio will offer shower gels, lotions, deodorants, liquid soaps and hand creams. The manufacturer declares that they contain…
Cash is a thing of the past. We are increasingly willing to make payments using mobile services. These activities have forced retailers to implement new solutions in this area. Rossmann and Empik networks have launched the possibility of self-scanning products. Rossmann launches with the Rossman Go application Rossmann GO is a new way of shopping,…
What trends shaped cosmetics retail in Poland in 2020? A pandemic-induced surge in online shopping was the most prominent one. But there were others that helped to define the year. We have picked five trends that we think were most important. The coronavirus pandemic, which reached the country in March, significantly transformed consumer attitudes and…
Carrefour Polska, in pursuit of its strategy of reducing plastics and improving the environment in general, has launched the first refilling station in the Carrefour BIO store in Warsaw’s Bemowo district. Under this initiative, customers have the opportunity to fill reusable packaging with selected cosmetics. The project was created in cooperation with the cosmetics brand…
Recently, our daily reality has been dominated by fears caused by the COVID-19 pandemic. The situation, however, will not last forever and still this year we will move from the crisis management phase of the sudden turn of events as well as careful monitoring of the epidemiological, economic and political forecasts, to a new but…
Biedronka will enter Romanian market and Hebe will open its first stores in the Czech Republic and Slovakia, announced Pedro Soares dos Santos, CEO of Jeronimo Martins group. This is another of the company’s moves showing that the potential for further development of current formats on the Polish market is running out. Biedronka leads grocery…
For several years now, online has been the fastest growing channel of the cosmetics retail market in Poland, and this will not change in the coming years. Between 2020 and 2025, internet sales will grow by an average of 9.5% a year, i.e. more than three times faster than the market as a whole, according…
In the last week of September, a leading German player in the perfume segment launched a Polish online store. The store offers nearly 15 thousand cosmetic products. Flaconi, one of the leading players on the German online sales market in the perfume segment, enters Poland. The brand launched an online store in the last week…
Rising popularity of natural cosmetics in Poland. The trend is supported by the current fashion for a healthy lifestyle and growing consumer awareness. This trend is fuelled by celebrities, who creates of their own lines of natural cosmetics. An example is Anna Lewandowska, who has just announced that she is launching her own brand of…
Hebe, Portugal-based cosmetics chain, which belongs to the Jeronimo Martins, has launched an Internet drugstore. Hebe was the last cosmetics chain among the leaders of the cosmetics market that did not have an online store yet. Hebe’s online store already works On 17 July, an internet shop of a well-known drugstore chain Hebe, belonging to…
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