4F debuts the Wear_Fair zone with second-cycle clothing as part of the 4F Change initiative, which aims to develop the circular economy model. It will be sold in the brand’s unit in the Arkadia Shopping Center. The company will restore old clothes to their former glory and shine and offer them in their first such unit…
The well-known Polish football player Robert Lewandowski followed in the footsteps of his wife and joined the ranks of the F4 ambassadors. There are many exciting things to be expected from the cooperation – mainly training and sports collections as well as image campaigns promoting healthy and active lifestyle. 4F is planning the first multi-functional…
Since 5 October, cosmetics from the Polish sports brand 4F have appeared in the offer of Lidl stores in Poland. The offer includes shower gels and shampoos. The products are based on natural composition (at least 95%). Discounts are currently the second, after the Internet, the fastest growing channel of the cosmetics retail market in…
OTCF, owner of the Polish sportswear brand 4F, is launching a new project. The company’s president, Igor Klaja, came up with the idea of creating a network of multifunctional cafes under the name of 4F Cafe. 4F Cafe: Café and selling place The first 4F Cafe will start on October 1 at Konstruktorska Street in…
OTCF has applied to the Office of Competition and Consumer Protection for permission to acquire control over Simple Creative Products and its subsidiaries. Simple Creative Products sells women’s clothing and accessories (shoes, bags, wallets, jewellery) in showrooms throughout Poland and through its online stores. The 4F and Simple brands operate in various segments of the…
Amazon has officially entered the Polish market in March 2021, but only the launch of Amazon Prime can be considered a real entry, which is able to “stir up” the Polish e-commerce market. Can the position of Allegro and other leading players be threatened as a result? The launch of amazon.pl in March 2021, except…
While creating a new collection of products for children, CYBEX invited Anna Lewandowska to cooperate, and she became the ambassador of the newly created CYBEX SPORT category. The German manufacturer designed a baby pram for active people, thanks to which parents will be able to pursue their passions and strengthen their physical condition together with…
Health Medica, a company from Excellence Group, has signed a contract to supply products to OTCF, the owner of sport brand 4F. Health Medica will supply OTCF with vitamin preparations and the cooperation is of long-term character. Health Medica has signed a contract to supply pro-health vitamin products to OTCF, the owner of the 4F…
Until last year, corporate social responsibility was associated mainly with minimizing the negative impact of companies on the environment. In 2020, the term CSR changed the face, besides ecology, social issues became an important area of activity. As it turned out, the COVID-19 pandemic became the driving force to take steps in this area. Companies…
FACTORY Krakow has started cooperation with the Cracow Chamber of Tourism, which allows for wider access to its offer to tourists visiting Krakow. FACTORY Kraków, the only outlet centre in Małopolska, has started cooperation with the Cracow Chamber of Tourism. The shopping centre will promote its offer in places where most tourists come to visit….
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