4F counts on Lidl
Wpis dostępny jest także w języku: polski
Since 5 October, cosmetics from the Polish sports brand 4F have appeared in the offer of Lidl stores in Poland. The offer includes shower gels and shampoos. The products are based on natural composition (at least 95%).
Discounts are currently the second, after the Internet, the fastest growing channel of the cosmetics retail market in Poland. According to a PMR survey conducted in December 2019, shower gel and shampoo are bought there by 28% and 27% of respondents respectively.
4F diversifies business
It is worth mentioning that this is another step towards diversification of the company’s revenue source. In October 2020, the chain also started operating in the café segment, with its own network under the 4F Cafe banner.