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The discount chain ALDI is launching the Small Steps to Zero Waste programme to encourage customers to shop wisely and behave ecologically.
Sylwia Majcher joins forces with ALDI
Proper waste management and not wasting food are among ALDI’s key corporate social responsibility goals. In 2020, ALDI shops managed to recycle 1,209 tonnes of paper and cardboard packaging, 235 tonnes of paper and cardboard alone, 282 tonnes of transparent film, and 131 tonnes of coloured film. In order to increase the scale of its operations and the level of social awareness in this area, the chain has launched the Little Steps to Zero Waste programme, for which Sylwia Majcher, an expert, has been invited.
Majcher is a journalist and author of books, including the bestseller “Gotuje, nie marnuje. Zero waste kitchen in Polish”. As an expert, she will introduce ALDI customers step by step into the world of Zero Waste, and she will be assisted by the actors of Klub Komediowy (Comedy Club), with whom the chain cooperates as part of the 1001 Powodow (1001 Reasons) to drop by ALDI campaign.
Sylwia Majcher will appear as a special guest in subsequent ALDI commercials featuring the Comedy Club. She will talk about what zero waste is, what products we waste most often, and how to shop wisely.
ALDI goes green
These are not the only actions that the chain applies as part of its environmental care, wise waste management and not wasting food. In 2020, already 93% of ALDI shops actively donated food to charity organisations. Collections are still carried out at least 2-3 times a week, with Caritas Polska being the main beneficiary.
As the ALDI Nord Group, the entrepreneur has committed globally (within the entire organisation) to reduce greenhouse gas emissions by 40% by the end of 2021 compared to the starting year 2015. To this end, the chain is equipping its shops with eco-friendly LED lighting – currently 124 shops have such lighting and photovoltaic installations. ALDI announces that its private label packaging will systematically feature labels that will allow easy identification of which container the waste should go into so that it can be easily recycled.
ALDI Polska is part of the ALDI Nord group of companies, one of the leading international retailers. In Poland it has 168 shops.