PMR report: Grocery retail market in Poland to exceed PLN 350bn in 2025

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Despite the coronavirus pandemic, the grocery retail market in Poland will record positive dynamics in 2020. The market will grow by ca. 1.8% to ca. PLN 295bn or €66.5bn, according to PMR’s latest report entitled “Grocery retail market in Poland 2020. Market analysis and development forecasts for 2020-2025”.
Household consumption will fall
The regulations introduced by the legislators in 2020 to limit the spread of the COVID-19 epidemic could have a double negative impact on the year-round household consumption. On the one hand, the temporary restrictions introduced during their duration have directly paralysed part of consumer spending.
In addition, the economic crisis implying an increase in unemployment and a probable drop in the average real wage level or, finally, an increase in uncertainty, will have a limiting effect on disposable income and the willingness of households to consume, with a long-term effect on lowering the private consumption dynamics.
The grocery retail market will grow despite the coronavirus pandemic
All this will affect the spending of Poles on the grocery retail market. Despite this, market dynamics in 2020 will be positive, although below 2%, according to PMR forecasts. In the following years we expect higher growths, at 3-4% per annum, to over PLN 352bn or €82.6bn in 2025.