Tomasz Walczak became new marketing director of Intermarche
Tomasz Walczak took over as marketing director of Intermarche, a chain belonging to Grupa Muszkieterów, in November this year. Mr Walczak had been acting marketing director of the supermarket chain since August this year, while the career path in Intermarche started in 2011.
For the past 10 years, Tomasz Walczak has been developing his career in the Intermarche chain. Before the new appointment, he was a trade marketing manager for seven years and in May 2018 became manager of the promotion and sales support department. In this position, Mr. Walczak was responsible, among others, for organizing promotions for the Intermarche store chain. He received his education at the Poznan University of Technology and Poznan University of Economics and worked for, among others, companies such as Colian and Terravita.
Mr. Walczak commented that in recent years he has been oriented towards trade marketing, however, he still has a lot of previous experience in brand building, which appeared to be the exact combination of competencies that Intermarche needs. The skills will be especially useful in the context of closing the “Power od Nowa” program, which started 5 years ago, and approaching preparation for new projects which are to strengthen Grupa Muszkieterów in Poland.
The Muszkieterow Group is a group of over 300 self-employed entrepreneurs that own and operate Intermarche food supermarkets and Bricomarche home and garden stores. The Intermarche chain has roughly 200 shops, whereas the Bricomarche has 175. The Muszkieterow Group had a turnover of around PLN 7.8bn in 2020. The business ITM Polska is in charge of determining the strategic orientations for both chains. In Europe, the Musketeers may be found in four countries: Poland, France, Belgium, and Portugal.