Apart leads Polish jewelery market

Wpis dostępny jest także w języku: polski

Apart, jewelery brand, closed last year as a sales leader in its industry, and its position is now unwavering. This is the result of the most developed distribution in the jewelery and watches category. The brand’s products can already be bought in over 200 stores all over Poland and in the company’s online store.

The company has been present on the Polish market since the 1970s. The company is a leader on the Polish market both in terms of the value of sales and the number of stores. In 2017, its sales revenues amounted to over PLN 655 million and were 4.1% higher than in the previous year. What is more, the company’s revenues over the last five years have been growing at the average level of 6.8%. For several years, the company has been dynamically developing its sales network. At the end of March 2019, the group’s retail network numbered 209 stores in total.

Apart is the largest company specializing in jewelery sales in Poland. W.Kruk and Yes are on the next two positions. Nevertheless, Apart is definitely ahead of its competitors, recording sales higher than the total turnover of its rivals.

The Polish market is not enough

What is more, the company also plans to expand outside its home country. According to Rzeczpospolita, at the end of the year the Polish network took over the New Presence Jewels company, which owns a network of over 20 sales outlets in the Czech Republic. Ultimately, the shops of the Czech brand will be replaced by Apart.


About the author


Karolina Szałas

Retail Market Analyst

Analyst with over three years of experience in retail market. Areas of specialization: clothing and footwear market, cosmetics market and e-commerce.

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